Job Opportunities at MUA Kenya

Applications are invited from appropriately qualified candidates for the position of Marketing, PR & Brand Manager (Ref No 008) in the Business Development Department. The position is open to both Internal and External candidates.

REPORTS TO:                  

HEAD OF DISTRIBUTION & MARKETING        

PURPOSE:

• This position is responsible for managing, maintaining and improving the company’s brand and public image. Planning Marketing, Communication, Branding and PR strategies, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favorable image of the company with employees, clients, partners, potential customers, shareholders, media, influencers and the public.

 Key Deliverables:

• Manage media marketing and online presence on a variety of social media platforms providing the company with an opportunity to communicate with the public and add a human touch to the brand image.
• Plan, implement and manage marketing, communication & public relations programs.
• Design and review the online content in media announcements and media kits.
• Help in designing and reviewing a variety of promotional and marketing materials to support the business development department.
• Monitor corporate image frequently and ensure it is in compliance with company brand.
• Develop, check and manage content produced for website and social media channels.
• Develop and implement Marketing, Communication, PR and Brand policies and procedures.
• Measure and provide reports on Marketing & PR campaigns.
• Build long-term relationships with all relevant stakeholders, such as customers, partners, shareholders and media people, etc.
• Produce content for various speeches, events, website and social media channels.
• Develop and implement crisis communications advice and media strategy, as needed.
• Analyse sales records to identify correlations between marketing, public relation strategies and volume of sales and identify effective Marketing & PR strategies.
• Develop and implement unique, memorable and engaging marketing, communication and PR events to help the company distinguish its brand from the brand of its competitors.
• Staying up to date with the latest technology and marketing and social media advancements.
• Engage with creative and direct marketing agencies for the briefing, ideation, and delivery of digital media assets.
• Build relationships with micro and macro-influencers/ambassadors for Marketing, Branding, social media, SEO, and PR opportunities.
• Support with ideation and production of content creation including video, social media, blog and others.
• Track media coverage and social media mention and communicate results to the management.
• Manage inquiries and interview requests.
• Create content for press releases, website blogs, e-newsletters, and all communication touchpoints.
• Any other roles as may be assigned by immediate supervisor

Key Competencies

• Demonstrated experience in creating, implementing and monitoring Marketing, Communication and PR campaigns.
• Strong digital and social media knowledge.
• Excellent communicator and strong copywriting skills across various digital and social channels.
• Strong relationship management skills with Internal and External stakeholders.
• Strong industry relationships with media agencies, working collaboratively to deliver Marketing, Communication and PR strategy plans.
• Familiarity and skills with the use of IT, excellent analytical and problem-solving skills.
• Ability to interpret reports from Google, Facebook and Adobe analytics.
• A clear understanding of how to deal with crisis management.
• Ability to work under tight deadlines.

Academic Background & Relevant Qualifications

• Bachelor’s degree in marketing, BSc/BA in PR, communications, journalism or its equivalent from a recognized institution.
• Professional marketing, communication and PR certifications are essential.
• Experience of running Marketing, Communications and PR strategy plans. 
• Experience with Search Engine Marketing (SEM) and knowledge of Search Engine Optimization (SEO) is an advantage.
• At least Three (3) Years and above experience in Marketing, PR & Brand management position.
• A proven track record of successful Marketing & PR campaigns.

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Applications are invited from appropriately qualified candidates for the position of Distribution Manager (Ref No 007) in the Business Development Department. The position is open to both Internal and External candidates.

DEPARTMENT:               

BUSINESS DEVELOPMENT DEPARTMENT

REPORTS TO:                  

HEAD OF DISTRIBUTION & MARKETING  

PURPOSE:

This position is responsible for managing and delivering a wide range of sales and marketing strategies and initiatives to support the achievement of the business strategies on new and renewal revenues.

 Key Deliverables:

• Manage the planning, budgeting and revenue forecasting process of assigned distribution channels and providing regular reporting to Head of Distribution & Marketing where appropriate.
• Proactively pursue achievement of monthly, quarterly and yearly sales targets and objectives.
• Actively participate in the formulation and development of the business strategy in line with the objectives of the company and ensure effective integration with sales and marketing plans. 
• Ensure that sales and marketing projects and plans are effectively defined to achieve alignment with overall business unit objectives as well as overall company sales and marketing strategies.
• Initiate and support Product Reviews and Development through research and innovation to provide insight into target markets, customer needs and new market developments.
• Ensure the effective management, motivation and development of the assigned distribution channels to achieve excellent customer experience standards and enabling the teams to acquire the specialist skills needed to perform their roles. 
• Manage projects, defining plan/resource requirements ensuring deliverables are achieved within the required time, cost and quality parameters mitigating any risk to the business.
• Ensure that the necessary materials and resources needed for effective delivery of sales and marketing strategies in the medium to long-term is well planned.
• Continually monitor the effectiveness of the integrated sales and marketing strategy and planned activities, providing and seeking feedback on the quality of delivery and suggesting / implementing corrective action where appropriate.
• Ensure compliance with company policy manuals, guidelines and regulatory policies recommending action where necessary to minimise risk. 
• Any other roles as may be assigned by immediate supervisor

Key Competencies

• Proven experience in sales and marketing planning, budgeting and revenue forecasting. 
• Hands on experience in the management of insurance distributors. 
• Highly networked individuals with the ability to build and maintain business relationships.
• Familiarity and skills with the use of IT, excellent analytical and problem-solving skills.
• Have a thorough understanding of regulatory guidelines touching on insurance distributors.
• Good interpersonal skills & excellent organizational skills.
• Ability to work under pressure and manage time efficiently

Academic Background & Relevant Qualifications

• Bachelor’s degree in Business Administration/BCOM or its equivalent from a recognized institution.
• Professional marketing and sales certifications are essential.
• Professional qualifications in the insurance management industry.
• Practical sales and marketing experience in the insurance industry.
• At least 5 Years and above experience in sales management position.
• Good understanding of sales and marketing e.g. promotions, market research, product development & distribution and presentations etc.