Marketing & Sales Director – High Volume B2B at FairChain WorkForce

Brand & Private Label | Local + International

Base Salary: $800 per month

Commission: Uncapped on Gross Profit

Core Mission

The Marketing & Sales Director is responsible for building and closing high-volume B2B contracts in Kenya, East Africa, and international markets. This role owns both personal and team revenue targets and leads structured, data-driven execution in Odoo CRM.

Key Responsibilities

• Revenue Ownership
  • Close large-volume supply contracts
  • Secure multi-year framework agreements
  • Negotiate pricing based on margin contribution
  • Forecast demand aligned with production capacity
• Private Label Growth
  • Identify and develop supermarket and distributor private label accounts
  • Structure volume-based pricing models
  • Manage sample-to-rollout pipeline
• Data-Driven Sales Management
  • Full ownership of Odoo CRM pipeline structure
  • Monitor conversion rates, sales cycle, margin per deal, and retention
  • Maintain 3x pipeline coverage ratio
  • Weekly KPI reporting
• International Team Leadership
  • Manage and coordinate international sales team members across markets
  • Align global sales targets with production capacity in Kenya
  • Ensure structured reporting and CRM discipline across regions
  • Drive unified commercial strategy across all territories
• Leadership
  • Carry personal sales quota
  • Lead and coach the sales team
  • Drive negotiation excellence and margin discipline

Key Performance Indicators (KPIs)

• Monthly gross profit target
• Volume sold (kg / metric tons)
• Pipeline coverage ratio
• Average contract value
• Private label accounts opened
• Client retention rate
• International team performance against regional targets

Candidate Profile

• Minimum 5 years proven hands-on B2B sales experience
• Track record of closing large contracts
• Experience in FMCG, coffee, food service, or export markets preferred
• Proven ability to manage cross-border sales teams
• Strong negotiation and margin management skills
• Data-driven mindset with CRM discipline
• Based in Nairobi and willing to travel internationally

Compensation Structure

1. $800 per month base salary
2. Uncapped commission based on gross profit
3. Team override incentive
4. Annual performance bonus linked to company EBIT growth