Medical Manager - Active Cosmetics at L'Oreal

Define and implement medical visit strategy to increase brand prescription by healthcare professionals and sell-out. Manage and develop medical field representatives and organization

• Define medical visit strategy in line with Division / brand strategy
• Analyze prescription potential of targets and the competitive, medical and regulatory environment
• Define targets, their coverage and visit frequency
• Devise action plans, budgets, giveaways (promotional items and samples) and validate medical visit tools, for each target, in conjunction with marketing.
• Pilot performance based on criteria of prescriptions and sales and analyze Return on Investment (ROI)
• Organize, drive and coach the medical representatives
• Define both network and sectorial field structure
• Define individual qualitative and quantitative objectives
• Implement and pilot the reward system for field teams
• Guarantee the excellence and professionalization of medical detailing
• Implement and guarantee the use of monitoring tools.
• Ensure both initial and ongoing team training (environment, pathologies, products, communication techniques) and their assessment are carried out
• Ensure synergies between functions, brands and distributors
• Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
• Develop relations and programs with opinion leaders, learned societies and patient associations to establish the scientific and medical legitimacy and the values of the Division or the brands
• Select / design the medical and scientific events (medical education targeting doctors and patients, congresses etc.) to increase the visibility and enhance the reputation of the unit
• Develop programs (partnerships, sponsorships, services, etc.) with learned societies, patient associations and other professional players in the health sector