Jobs at L'Oréal

Responsibilities

• Develop innovative products, renovate pillars-product for the brands panier to ensure continued growth for the brand.
• Collect, compare and synthesize LOCAL market data relevant to their category (consumer, markets, competition, country, digital…), generate insights and suggest actions based on findings
• Develop new, different, better concepts consistent with the brand’s sense of purpose, by integrating consumer insights and trends
• Orchestrate the product development process including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all commitments, etc.) and meet the deadlines
• Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc…) to create an integrated, engaging and consistent consumer brand experience
• Assist in the development of creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)
• Write country implementation kits providing advice and recommendations on the marketing mix
• Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches and ensure follow-up of go-to-market
• Effectively prepare clear messages to present to senior management

Requirements

• Degree in any marketing related field would be an advantage
• Minimum 5 years’ experience in innovations and communication
• Must be creative and have a strong understanding of customers' needs in order to develop products to meet those needs.
• Strong interpersonal skills in order to collaborate with research and development or marketing personnel and organizational stakeholders.
• Excellent analytical abilities to utilize market trends and customer data in their development of new products

go to method of application »

Define and implement medical visit strategy to increase brand prescription by healthcare professionals and sell-out. Manage and develop medical field representatives and organization

• Define medical visit strategy in line with Division / brand strategy
• Analyze prescription potential of targets and the competitive, medical and regulatory environment
• Define targets, their coverage and visit frequency
• Devise action plans, budgets, giveaways (promotional items and samples) and validate medical visit tools, for each target, in conjunction with marketing.
• Pilot performance based on criteria of prescriptions and sales and analyze Return on Investment (ROI)
• Organize, drive and coach the medical representatives
• Define both network and sectorial field structure
• Define individual qualitative and quantitative objectives
• Implement and pilot the reward system for field teams
• Guarantee the excellence and professionalization of medical detailing
• Implement and guarantee the use of monitoring tools.
• Ensure both initial and ongoing team training (environment, pathologies, products, communication techniques) and their assessment are carried out
• Ensure synergies between functions, brands and distributors
• Ensure training and respect of both internal and external ethical standards regarding relations with health professionals
• Develop relations and programs with opinion leaders, learned societies and patient associations to establish the scientific and medical legitimacy and the values of the Division or the brands
• Select / design the medical and scientific events (medical education targeting doctors and patients, congresses etc.) to increase the visibility and enhance the reputation of the unit
• Develop programs (partnerships, sponsorships, services, etc.) with learned societies, patient associations and other professional players in the health sector