Portfolio Manager at Kerry

• As a Portfolio Manager in Greater Africa, you will own the brand strategy for a portfolio of Kerry products, ensuring that they are effectively communicated and consistently activated across channels. 
• You will drive commercial growth by developing and executing campaigns that generate leads, build brand equity, drive awareness, and drive revenue & pipeline growth. 
• This role involves working with cross-functional squads to develop and execute strategies that resonate with manufacturers in the region, both online and offline. You will join a result driven team in a fast-paced environment, where you will have fun getting your hands dirty.

Key responsibilities

Develop and Implement Brand Strategies:

• Create and execute brand plans for a portfolio of internal brands in line with Kerry’s Africa business objectives.
• Create and execute a framework for consistent activation of new Kerry solutions for strategic opportunities.
• Collaborate with cross-functional squads, including RD&A, sales, operations and finance, to align brand strategies.
• Develop strategies to exploit opportunities that leverage our portfolio.
• Monitor, measure, and report on the effectiveness of brand activations and campaigns.

Brand Activation and Management:

• Activate Kerry-owned brands with customers through online and offline channels.
• Oversee the design and distribution of marketing materials (toolkits, sample kits).
• Analyse market trends and consumer insights to inform brand strategies and positioning.
• Generate monthly reports to arm sales team with insights to open doors with customers.
• Support strategic marketing initiatives in Greater Africa.

Content Creation and Editing:

• Develop compelling content for various platforms, including social media, websites, trade, and e-commerce campaigns.
• Ensure all content is accurate, engaging, and aligned with Kerry’s voice and guidelines.
• Collaborate with creative teams, agencies, and freelancers to produce high-quality materials.

Brand Lifecycle Management:

• Manage and track the entire lifecycle of the portfolio of brands, from conception to market execution.
• Conduct market research to understand consumer behaviour and preferences.
• Analyse competitor activities and identify opportunities for differentiation.
• Use data and insights to refine brand strategies and improve campaign effectiveness

Drive Commercial Growth:

• Develop and implement strategies to drive commercial growth, focusing on pipeline and revenue generation.
• Identify and capitalise on market opportunities (in beverages, bakery, snacks, dairy & meat) to increase share and profitability.
• Collaborate with sales and RDA teams to support revenue-driving initiatives.

 Qualifications and skills

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven FMCG experience (3-5 years) in managing a brand, business development, or similar roles.
• Strong understanding of brand strategy, marketing principles, and consumer behaviour.
• Strong competence with digital marketing, trade marketing, project management, stakeholder management and content creation.
• Ability to collaborate across teams and thrive in a dynamic, hyper-paced environment.