PR Associate at Adaptis Africa

Media Relations:

• Build and maintain relationships with key media contacts across print, broadcast, and digital platforms.
• Draft and distribute press releases, media kits, and pitch letters for client campaigns and announcements.
• Identify and secure media opportunities to enhance client visibility and reputation.
• Monitor media coverage and prepare reports summarizing client mentions and industry trends.
• Represent the agency and clients at media events, press conferences, and influencer engagements.

Strategic Content Creation:

• Develop engaging and high-quality content for press releases, blogs, newsletters, and other PR materials.
• Work with the creative team to produce multimedia content, including videos and infographics, for campaigns.
• Craft thought leadership articles, case studies, and white papers to position clients as industry leaders.
• Ensure all content aligns with client branding and messaging guidelines.

Client Management:

• Serve as the primary point of contact for PR clients, ensuring seamless communication and regular updates.
• Lead client meetings to present strategies, report progress, and gather feedback.
• Develop and implement PR strategies tailored to individual client needs.
• Prepare detailed reports on campaign performance, media coverage, and social media engagement.

  Event Planning & Execution:

• Plan and coordinate events such as product launches, press conferences, and media tours.
• Oversee event logistics, including vendor coordination, guest list management, and on-site execution.
• Compile post-event reports to evaluate media coverage, attendee feedback, and campaign impact.

Leadership & Team Mentorship:

• Mentor and guide the PR Intern, assigning tasks and providing constructive feedback.
• Collaborate with internal teams to integrate PR strategies into broader agency campaigns.
• Establish workflows and best practices for the PR department.

Cross-Functional Collaboration

• Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
• Participate in and deliver on projects or tasks assigned from other Business Units.

 Requirements

Technical and Functional Skills:

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Basic knowledge of PR tools and software, such as media monitoring platforms and databases.
• Familiarity with social media platforms and analytics tools (e.g., Hoot suite, Meta Business Suite).
• Strong writing and editing skills for creating press releases, blogs, and reports.
• Organizational and multitasking abilities to handle multiple projects.
• Effective communication skills for engaging with clients, media, and stakeholders.
• Research and analytical skills for monitoring trends and campaign performance.
• Attention to detail to ensure accuracy in all deliverables.

Academic Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field. 

    Relevant Experience:

• Minimum of 2 years of experience in PR, communications, or a related role.