Public Relations and Advertising Manager at SportPesa

Job Purpose

The Public Relations and Advertising Manager will be responsible for developing and executing effective PR, Partnership and Advertising strategies to enhance the reputation and revenue of Milestone Games Limited. The successful candidate will be expected to manage relationships with key stakeholders, identify new opportunities, and drive the company’s growth through effective communication and advertising campaigns

Duties and Responsibilities

• Develop and execute effective Public relations, Partnership, and Advertising strategies to enhance the company’s reputation and revenue.
• Manage relationships with key stakeholders, including media outlets & partners.
• Work with internal teams to develop and execute content marketing strategies that promote the company’s brand and services.
• Collaborate with internal teams to ensure messaging aligns with the company’s product roadmap and business objectives.
• Oversee company media events and press conferences
• Oversee handling of winners, their publicity and follow up on their future engagement with the brand
• Manage the SportPesa truck for screening events & advertising purposes
• Identify and propose new partnership opportunities that can drive the company’s growth.
• Monitor and analyze market trends, competitor activity, and consumer behavior to inform PR, Partnership and Advertising strategies.
• Manage Public Relations & Advertising budgets and campaigns.
• Manage existing partnerships or sponsorships, ensuring compliance with contract terms and deliverables
• Track and report on partnership or sponsorships performance, providing regular updates to marketing team & senior management on key metrics and ROI
• Develop and implement measurement plans to evaluate the success of PR, Partnership and Advertising campaigns, and make data-driven recommendations for improvements.
• Working with legal team, ensure compliance with industry regulations and ethical standards in all PR, Partnership and Advertising activities.
• Attend industry events, trade shows and conferences to stay up-to-date on the latest trends, identify potential opportunities, and network with potential partners

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations or related field.
• Minimum of 3 years experience in Public relations, Partnership and Advertising roles, preferably in the betting or gaming industry.
• Proven experience in developing and executing successful PR, Partnership, and Advertising campaigns.
• Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Experience in managing budgets and driving ROI for PR, Partnerships & Advertising campaigns.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Ability to work collaboratively with cross-functional teams.
• Event planning experience
• Proficiency in Microsoft Office suite, including Word, Excel and PowerPoint

Also possess the following skills and attributes:

• Creativity: The ability to think outside the box and come up with new and innovative ways to promote the company’s brand and services.
• Leadership: The ability to lead a team and manage projects effectively, while fostering a collaborative and positive work environment.
• Adaptability: The ability to adapt to changing priorities, deadlines, and situations, while maintaining a high level of professionalism and quality of work.
• Strategic thinking: The ability to think strategically and develop plans that align with the company’s business objectives and goals.
• Results-driven: The ability to focus on achieving results and driving revenue, while maintaining a high level of attention to detail and quality.
• Strong presentation skills: The ability to present information in a clear and compelling manner, both in writing and verbally.
• Reputation management expertise: The ability to manage the company’s reputation, respond to negative publicity, and mitigate risks
• Crisis communication skills: The ability to develop and execute effective crisis communication plans, and manage communication during times of crisis or negative events
• Strong writing and editing skills: The ability to write clear, concise, and persuasive copy for a variety of mediums, including press releases, media kits, marketing materials etc.
• Knowledge of media relations: The ability to manage relationships with journalists and media outlets, and to develop and execute effective media outreach campaigns.
• Ethical standards: The ability to adhere to ethical standards in all PR, Partnership and Advertising activities, and to ensure compliance with industry regulations.

Additional skills that’s an advantage to the candidate;

• Understanding of digital media.
• Understanding of the betting or gaming industry, including industry regulations and trends.