Public Relations Intern at Mwananchi Credit Ltd

Role Overview

The PR Intern will support the Corporate Communications team in executing media relations, public relations, digital content, and internal communication initiatives. This role offers hands-on exposure to corporate reputation management, stakeholder engagement, and brand communication in a structured professional environment.

Duties and Responsibilities

Corporate Communications Support

• Assist in drafting press releases, newsletters, speeches, and corporate statements.
• Edit and proofread communication materials to ensure clarity and consistency.
• Support alignment of messaging across digital, internal, and external platforms.
• Maintain organized communication templates and brand guideline documents.

Media Relations Support

• Maintain and update media contact databases.
• Assist in distributing press releases and media invitations.
• Monitor daily media coverage and compile brand mention reports.
• Support preparation of media kits and briefing documents.

Public Relations & Reputation Support

• Monitor online mentions and escalate potential reputational concerns.
• Assist in drafting responses to general inquiries under supervision.
• Support execution of PR initiatives that enhance brand credibility.

Digital & Content Support

• Assist in developing content for blogs, website updates, and social platforms.
• Support coordination of social media messaging aligned with PR objectives.
• Track and report engagement metrics for PR-related digital content.

Internal Communications Support

• Assist in drafting internal memos and staff newsletters.
• Support HR communication for employee engagement initiatives.
• Help coordinate logistics for internal events and corporate activities.

Stakeholder Engagement Support

• Assist in preparing communication materials for CSR activities and stakeholder forums.
• Support documentation and reporting for sponsorships and partnerships.

Monitoring & Reporting

• Compile weekly and monthly media monitoring reports.
• Track basic PR metrics such as media mentions and estimated reach.
• Conduct competitor and industry communication research.

Crisis & Issues Support

• Assist in maintaining updated crisis communication documents.
• Support documentation during reputation-related incidents.
• Participate in media and communication training sessions.

Event Management Support

• Assist in planning and logistics for press conferences, launches, and CSR events.
• Support guest coordination and media follow-ups.
• Prepare post-event coverage reports and documentation.

Minimum Requirements

• Diploma or Bachelor’s degree (ongoing or completed) in Communications, Journalism, Public Relations, Marketing, or a related field.
• Strong written and verbal communication skills in English.
• Basic understanding of media operations and corporate communication principles.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Basic knowledge of social media platforms and digital communication tools.
• Strong organizational skills and attention to detail.
• High level of professionalism and ability to handle confidential information.