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Global University Systems (GUS) is an international network of education institutions that share a vision of connecting students with the best institutions all over the world.
The Business Development Manager is mainly responsible for dealing with prospective student enrollments through international student recruitment from Agents. Dealing with direct student recruitment is expected once general inquiries or initial applications are made via Agents. BDMs are additionally responsible for identifying new business opportunities in existing and new markets. As such, they are responsible for finding ways to explore new markets and bring in revenue, and/or develop new revenue streams.
Business Development Managers primarily engage in sales and marketing activities and should have a solid understanding of industry trends, to inform upon strategic planning and forecasting. They must be able to prioritize the opportunities that are the most likely to generate a profit. The role centrally involves identifying new business opportunities, as well as liaising with high-profile clients, and managing both students’ and agents’ expectations in line with deliverables.
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