Regional Sales Manager, Kenya West at Promasidor Kenya Ltd

We are looking for a dynamic and results-driven Regional Sales Manager to serve as the primary link between PKL and its customers. This role is responsible for building strong customer relationships, executing sales strategies, and leading a high-performing regional sales team to achieve volume, revenue, and market share targets. The role also involves coordination of personnel and material resources to deliver commercial excellence.

Key Responsibilities

• Sales Strategy & Execution
• Develop and implement regional sales strategies aligned with overall business goals, driving both Primary and IMS sales performance.
• Team Leadership & Development
• Lead, coach, and motivate the regional sales team, ensuring high performance and individual growth.
• Customer Relationship Management
• Build and maintain strong relationships with key customers, ensuring satisfaction and long-term business growth.
• Market Insights & Competitor Analysis
• Analyze market dynamics, identify opportunities/threats, and adjust sales strategies accordingly.
• Sales Performance Management
• Monitor, review, and improve sales performance through data-driven decisions and corrective actions.
• Budget & Financial Management
• Manage regional budgets effectively, ensuring profitability and cost control.
• Reporting & Analysis
• Provide regular sales reports, forecasts, and insights to guide strategic decision-making.
• Cross-Functional Collaboration
• Work closely with marketing, finance, and operations teams to drive business alignment and customer value.
• Distributor Management
• Oversee distributor performance and alignment with company sales targets.
• Route to Market Excellence
• Design and implement optimized route-to-market strategies for maximum product availability and reach.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, or related field (MBA is an added advantage).
• Minimum of 5–7 years of progressive sales experience in FMCG, with at least 3 years in a regional leadership role.
• Experience in the Kenya West Region is a MUST
• Proven ability to lead high-performing teams and deliver against commercial targets.
• Strong understanding of route-to-market strategies, distributor management, and trade dynamics.
• Excellent interpersonal, analytical, and negotiation skills.

What We Offer

• A competitive remuneration package
• A performance-driven culture
• Growth and development opportunities within a leading FMCG organization