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  • Posted: Apr 22, 2025
    Deadline: Apr 25, 2025
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  • Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that al...
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    Regional Sales Manager- Nairobi

    Role responsibilities

    • Responsible for achieving the overall targets for prescribed region by aligning the sales teams to volumes as per the budget and KPIs. Coordinating with internal & external stakeholders to strategize effective plans and responsible for executing to achieve and surpass the objectives prescribed.
    • Including but not limited to;
    • Sales management
    • Overseeing the overall functions of your region
    • Managing distributor orders, Invoices, Debts and inventory levels as per the contract agreement & complying with our operating standard and procedures
    • Budgeting/planning & reporting
    • Provide regular reports as required on marketing and sales performance including promotional activities, demand forecasts, market intelligence and trends.
    • Planning, management and execution of annual sales plans and execution of agreed product marketing plans. Ensure understanding and utilization of the standard operating procedures amongst team members.
    • People management
    • Responsible for leading and motivating the region team
    • Coordinate all sales activities in the regions and evaluate the performance of all the respective team members in the region
    • Compliance to asset care policy, maintenance of vehicles and motorcycles
    • Financial management
    • Responsible for the development and management of Region, Collection and Promotion budgets.
    • Ensure proper tracking of the section expenditure

    Key deliverables

    • Achievement of sales and profit targets
    • Achievement of brand objectives
    • Financial management - GP%, Debtors
    • Forecast accuracy
    • Excellent working relationship with all stakeholders
    • Use of sales application to track sales and regional activities

    Minimum qualifications

    • Minimum of 7 years' industry experience selling animal health and crop science products OR Minimum of
    • 7 years' experience in FMCG at senior level with proven track record
    • Proven track record in Distributor management (route to market models)
    • Valid driving license >2 years' experience in driving
    • Relationship management with stockists, farmers and distributors
    • Experience in farmer training
    • Proficiency in computer systems and software and ability to maintain an effective customer database for effective analysis and reporting
    • Strong leadership skills, strong business acumen

    Skills & competencies

    • Diploma/Degree in Agriculture/Veterinary medicine
    • Proven track record in Distributor management (route to market models)
    • Relationship management
    • Advanced category management
    • Integrity
    • Self-drive and initiative to action
    • Organization and scheduling skills
    • Good negotiations and conflict management skills
    • Excellent verbal and written communication

    Check how your CV aligns with this job

    Method of Application

     Email: human resource@sidal.com Only applicants who complete the application form that is provided on email after sending CV to above email will be considered. Shortlisting for interviews will be done on a rolling basis. Email subject line must read: "RSM-Nairobi or RSM - Mt Kenya" to reach us by Friday 25th April 2025.

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