Seed Category Manager at CDL Human Resource

Key Responsibilities

Seed Portfolio & Product Development

• Identify market opportunities, customer needs and gaps in the seed market to develop competitive product solutions.
• Lead seed variety evaluation, field trials and performance assessments against competitor varieties.
• Coordinate multi-location trials and prepare technical reports to guide product selection and commercialization.
• Manage the seed portfolio, product positioning and product mix to maximize market potential and profitability.

Market Development & Commercial Growth

• Develop and implement strategies to expand the company's seed market presence across different regions.
• Identify new business opportunities, develop prospective customer accounts and strengthen existing customer relationships.
• Drive product launches, market penetration, promotional campaigns and other go-to-market initiatives.
• Develop and execute sales strategies, forecasts and annual revenue plans to achieve business targets.

Market Intelligence & Competitive Analysis

• Monitor market trends, customer preferences, competitor products, pricing and marketing activities.
• Gather and analyse customer feedback, field performance data and market intelligence to support business decisions.
• Provide management and suppliers with insights and recommendations on product performance and portfolio development.

​​​​​​​Sales Team Development & Stakeholder Management

• Provide technical and commercial training to the sales team, customers and other relevant stakeholders on seed varieties and product applications.
• Build and maintain strong relationships with customers, suppliers and strategic market partners.
• Represent the company at agricultural exhibitions, trade fairs, field days, product seminars and other market-facing events.

​​​​​​​Budgeting & Performance Management

• Develop and manage annual sales revenue budgets, product forecasts and new product projections.
• Monitor category performance against agreed sales, profitability and market development targets.
• Lead departmental staff performance management, coaching and mentoring to ensure achievement of agreed KPIs.

Qualifications & Experience

• Bachelor's degree in Agriculture, Horticulture or a related agricultural field.
• Minimum of 5–7 years' relevant experience in the seed industry covering product development, seed trials, market development, category management and commercial sales.
• Demonstrated understanding of seed varieties, crop production systems, product evaluation and market dynamics.
• Proven experience in developing and executing sales and marketing strategies and achieving commercial targets.