Regional Sales Manager - Upper North Rift at BASF East Africa Ltd

RESPONSIBILITIES

The successful incumbent will be responsible for driving and overseeing the growth of the regional crop protection business by executing a go-to-market strategy that ensures the development and expansion of herbicides, fungicides, and insecticides for specific crops in the area. 

Duties will include the following: 

• Develop and defend BASF products and market share by achieving sales targets and implementing go-to-market strategies for key segments
• Responsible for planning, managing, and defending sales accounts while also representing BASF during sales events, trade shows, and external/internal customer meetings
• Monitor and report on market activities, competitors, trends threats, and market opportunities to ensure strategic decision-making
• Manage demonstration trials to generate more sales while maintaining a high level of technical competency with retailers
• Implement credit risk management for retailers as well as manage distributors and the entire route to market channel
• Create strong relationships with retailers and farmers as part of CRM efforts to maintain  customer loyalty
• Ensure adherence to all BASF guidelines and procedures in order to maintain compliance  standards

QUALIFICATIONS

• Bachelor's degree in Crop Protection, Agronomy, Entomology, Plant Pathology, Horticulture, Agriculture or related field 
• Minimum 5 years of experience in marketing, sales, technical, and business development preferably in Upper North Rift
• Extensive knowledge and experience in the crop protection industry in Kenya 
• Strong skills in key account management and field/project management 
• Excellent written and oral communication skills 
• Self-driven and motivated with strong organizational abilities 
• Proficiency in Microsoft Office programs