Repayments Associate (Communications) at Apollo Agriculture

About The Role

Apollo is seeking a creative Repayments Associate (Communications) to craft user-centered communications to Apollo’s farmers. The ideal candidate for this role has a deep appreciation for user experience design and behavioral science and possesses the ability to tailor communications to different audiences across different cultures, and for different purposes (inform, report, persuade). As the Repayments Associate in charge of all user communications, you will drive repayments by coming up with customer-tailored communications to nudge, encourage and prompt our customers to meet their repayment obligations. The Repayments Associate will introduce better documentation, process flow, smart communications that touch on field insights, culture, user behavior, user background. The role will also run a number of experiments to test the most suitable customizable communications that would result in action (payment).

Responsibilities:

• Define the farmer repayments communication user journey
• Test, analyze and iterate different communication types (calls, SMS, IVR) that would lead to payments
• Generate insights on different farmer groups through content testing in the field. Spend 25%+ time in the field understanding the farmers in different regions, their needs, and using that information to build targeted communications
• Work on gamification of the repayment journey for the farmers i.e., a reward mechanism for reaching certain milestones
• Understand and take advantage of cultural differences and farmer behavior to develop SMART Communications
• Define a roadmap content simplification of complex topics such as insurance
• Design and delivery content through cartoons, simple to understand illustrations to the farmers
• Relook at all the scripts, content delivered through SMS, IVR, and calls and work to improve them
• Design simple fliers, posters required by the repayment team
• Continuously innovate by coming up with new ideas to improve content delivery to the farmers
• Looking into “What is new” out there and learning how that can be used to deliver content
• Work on the current content delivery mechanism and owning delivery for the repayments team
• Measuring the impact of all types of content shared to the farmers through some KPIs such as the amount of money collected etc.

You:

• Have a Diploma or Degree in Psychology, Computer Science or Marketing
• Have a Professional Certification in UX and Behavioral Science (bonus!)
• Have 3-4 years of experience in a similar role
• Have experience working on SMART communication
• Have excellent verbal and written communication skills
• Are familiar with UX design principles
• Know how to define user journeys and develop different nudges across the journey
• Are a strategic thinker and a meticulous implementer and are comfortable conceptualizing and executing ideas
• Have an experimental mindset and aren't afraid to try new things
• Are sociable and smart
• Have sound analytical skills and know your way Excel. Knowledge of SQL is an added advantage
• Are comfortable being in the field getting to know Apollo’s customers
• Have experience or are comfortable working with farmer user types