Request for Proposal: Marketing, Communications, and Outreach Consultancy at Colleges and Institutes Canada

SPECIFIC ACCOUNTABILITIES

The consultant(s) will have the following specific responsibilities:

• Conduct a situational analysis to identify gaps in the current communications, marketing and outreach activities for CBET courses and to identify specific support activities and approaches that will enable the partner institutions to develop relevant marketing tools as well as to use them efficiently.
• Develop a branding, marketing and outreach toolkit for use by Kenyan partner TVET institutions, including resources, templates and guides
• Conduct capacity building sessions for Kenyan partner TVET institutions on the branding, marketing and communication tools through webinars and online sessions on the toolkit (Hybrid option to be explored, minimum 5 days training per partner TVET institution, cluster approach for small group training)
• Work directly with each partner institution to develop marketing and communications tools and strategies based on the toolkit and their unique needs (3 days of remote support for each partner TVET institution)
• Provide ongoing technical assistance (coaching and support) to the partner institutions throughout the implementation stage of the workplans on the implementation of marketing and outreach strategies (3 days of remote support for each partner TVET institution)
• Conduct regular meetings with the partner institutions to discuss progress accomplished as well as potential challenges and ways to address them
• Submit reports to CICan with updates on progress and challenges of implementation of the new toolkit and their solutions by the end of every month