Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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Deliver insights that are fit for purpose within the consumer segments
Deliver insights that are strategic and that fit with the long term marketing strategies of the company
Identify opportunities for growth within the assigned segments
Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business
Size market opportunities
Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes
Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
Drive customer centric culture both with internal and external customers
Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.
Qualifications
Degree from a recognized university preferably Statistics or Data science
3-5 years’ experience in a research role
Conversant with Telecommunication/Technology data products
Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills
Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
Excellent interpersonal and decision making skills.
Understanding and Knowledge of how machine learning and artificial intelligence can be applied in Market Research
Proficiency in analyzing data from social media platforms to gauge consumer sentiment and engagement.
Ability to use advanced Excel functions, such as VLOOKUP, pivot tables, and macros, to manipulate and analyze data efficiently
Exposure and Understanding of Digital Qualitative
Strong analytical and critical thinking skills
Excellent written and verbal communication skills
Ability to interpret complex data and present findings in a clear and concise manner
Knowledge of market research methodologies and techniques
Strong organizational and project management skills
Ability to work independently and as part of a team
Gmail
Yahoomail