Careers at Safaricom Kenya

Key accountabilities & responsibilities 

• Deliver insights that are fit for purpose within the consumer segments 
• Deliver insights that are strategic and that fit with the long term marketing strategies of the company
• Identify opportunities for growth within the assigned segments
• Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business
• Size market opportunities
• Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes
• Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
• Drive customer centric culture both with internal and external customers
• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing  policies, guidelines and procedures in all actions and decisions.

Qualifications

• Degree from a recognized university preferably Statistics or Data science 
• 3-5 years’ experience in a research role
• Conversant with Telecommunication/Technology data products 
• Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills
• Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
• Excellent interpersonal and decision making skills.
• Understanding and Knowledge of how machine learning and artificial intelligence can be applied in Market Research
• Proficiency in analyzing data from social media platforms to gauge consumer sentiment and engagement.
• Ability to use advanced Excel functions, such as VLOOKUP, pivot tables, and macros, to manipulate and analyze data efficiently
• Exposure and Understanding of Digital Qualitative
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Ability to interpret complex data and present findings in a clear and concise manner
• Knowledge of market research methodologies and techniques
• Strong organizational and project management skills
• Ability to work independently and as part of a team

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Responsibilities

• Develop the Channel Marketing Vision and Strategy based on channel, competitor, and market insight. Set the Channel Marketing agenda.
• Lead and oversee the development and implementation of the Channel Marketing Plans and to provide vendor & customer insight and feedback to shape UK&I strategy.
• Align internal channel marketing support to sales, product, and technical teams to support strategic priorities and growth opportunities.
• Deliver Customer centric planning to drive longer term strategies and block competitors.
• Develop deeper & more frequent engagement with channel partners to uncover opportunities to maximise sales and channel engagement with channel partners.
• Execute integrated, multi-channel marketing campaigns that offer the right products and propositions to the right customers through the right channel at the right time.
• Lead shopper marketing initiatives including providing actionable insights to drive business strategy
• Ensure that the Channel Marketing team have a cohesive six-month marketing plan and a promotional calendar in place for each strategic account.
• Lead and share best practice within the Channel Marketing team.
• Align with internal stakeholders to set priorities for the quarter and ensure timely sharing of information. Track activity, deliver appropriate reporting, ROI analysis and raise the visibility of the channel marketing plans internally
• Health and Safety
• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

Qualifications

• Degree in a Business-related field
• Minimum of 12 years’ experience in a senior sales, marketing, or customer management role, where product quality and market management are paramount considerations
• Member (MCIM) Chartered Institute of Marketing 
• Leadership skills and experience
• Experience in managing and developing teams
• Strong awareness if market trends, competitive impacts and market opportunities
• Ability to manage multiple projects in a fast-paced, deadline-driven environment 
• Demonstratable experience in Marketing, including knowledge of Marketing strategies, Channels and Branding 
• Experience in managing ATL, BTL and through the line campaigns 
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation
• Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions 
• Experience leading marketing communication & execution projects 
• Experience in Sales Distribution will be of an added advantage 
• Ability to influence and lead others, including those outside of the Marketing function 
• Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results. 
• Action-oriented with the ability to think and react quickly to changing circumstances ·
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles