Retail Digital Transformation Manager at Frank Management Consult Ltd

Roles & Responsibilities:

• Identify, develop, and execute marketing and communication plans using data-driven analytics to drive volume, profit, market share, and market penetration for the company and its product.
• Execute marketing and communication plans with excellence and evaluate their ROI.
• A brand custodian who ensures brand maintenance and control of the company brand equity and visual identity is conformed to drive customer awareness of the company brand and its products.
• Manage all customer touchpoints, including but not limited to customer relations and online media.
• Co-develop and implement marketing strategies that build a strong company brand and products, accelerate customer acquisition and loyalty, market share, and brand awareness.
• Develop strategic partnership activities, implement the execution framework, and strategic plan on identified opportunities.
• Meet with store managers to discuss performance metrics of their assigned stores and identify problem areas as well as possible solutions.
• Analyze data to identify opportunities for increasing store traffic and sales. 
• Advise the business on product innovation pipeline through industry analysis, market and competitor intelligence, and customer research, as well as support in product and packaging development.
• Identify and manage all aspects of digital marketing, Google ads, website SEO, social media, and e-commerce for the company brands
• Design, oversee, implement, monitor, and measure customer experience to maximize customer satisfaction, loyalty, trust, and retention

Minimum Qualifications:

• Degree in marketing or related discipline.
• 4+ years of digital marketing, marketing analytics, or email marketing experience, preferably in a related industry.
• Strong communication skills – written and oral.
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI.
• Sufficient experience in marketing automation and content asset management systems.
• Excellent analytical skills and ability to provide actionable insights from data.