Rig Master of Ceremony ( MC) at The Coca-Cola Company

Key Purpose Statement

• To manage and develop relationships with existing and potential events’ organisers through well executed Events and Timely Deliveries

Key Duties & Responsibilities    

Strategic

• Generate innovative ideas to develop winning strategic/activities for NARTD growth and fight against competition.
• Lead coordination of consumer experiential activations in the scope of all types of national promotions from bundling, redemption and others including the strategic experiential sampling that drives recruitment and trial creating new brand affinity (awareness) events marketing to drive brand saliency and conversation.

Operational.

• Development of experimental marketing activities and execution of tailor made promotions/ solutions for CCBA – Kenya
• Develop product talk and awareness campaigns based on plans.
• Ensure safe operations of all activities, legal and KO compliance and standards maintained through the activations.

Asset/RIG Management

• Ensure Brand Visibility on Events and Full Implementation of Picture of Success.

Skills, Experience & Education    

Qualification:

• A minimum of a Diploma in Sales & Marketing or Public Relations;
• Degree in a Business related field or Public Relations will be an added advantage

Experience:

• At least 2 years experience in the management of roadshows either as an MC or an Events coordinator.