Sales Analyst at Twiga Foods

Sales Analyst
Reporting to the Commercial Operations and Analytics Manager, the Sales Analyst is responsible for executing the following key responsibilities:
Product Analysis

• Track the growth in the overall variety of products offered and revenue achievement on category focus (Fresh/FMCG), product focus, SKU focus, value focus and assortment focus
• Identify frequently co-purchased products to inform marketing and bundling strategies
• Compare predicted orders with actual orders to measure projection accuracy
• Track the success rate of predicted orders leading to actual sales to help in behavior change management leading to performance improvement

Sales Efficiency

• Efficient clustering to ensure all newly created outlets fall within the correct clusters that enables the most efficient service
• Configure and manage any external tools used by the sales team to undertake any sales initiative (kobo for pricing surveys etc.)

Learning and Development

• Develop automated dashboards to reduce the manual updating of reports
• Growth in industry knowledge and understanding of the various analytical tools and systems

Permanent Journey Plan

• Ensure that sales agents have correct journey plans at the beginning of each week to help align the agents with the current business focus
• Help in simulation of incentives for various product categories.
• Analyze the trends in customer behavior and advice Territory Managers on key customers to focus on in terms of retention and onboarding.

Data Analysis

• Monitor and analyze competitive activities, customer data, and market trends and share with the Territory Managers to improve segmentation and targeting
• Contribute to the development of sales plans and objectives by recommending actionable insights to Territory Managers based on existing data on performance of their clusters
• Determine sales potential and make recommendation to the Territory Managers and Commercial Operations and Analytics Manager on areas improvement or growth
• Analyze sales data to identify trends and insights on overall order generation with a bid to offer data-based recommendations to grow order generation
• Analyze sales data to identify trends and insights on product assortment with a bid to offer data-based recommendations to grow assortment per customer
• Analyze Fresh customers trends to identify insights on how to grow and improve their share and retention

Reporting

• Prepare daily, weekly and monthly sales reports for the Territory Managers to guide them on performance of various initiatives
• Prepare and delivery of adhoc reports as requested by the sales team
• Collate and disseminate feedback gathered to the Territory Managers with areas of improvement and opportunities to uplift sales performance and that of their teams

Academic And Professional Qualifications

• Bachelor’s degree in Data Analytics, or numeric related disciplines preferred

Relevant Skills and Experience

• 2 years of experience in market analysis, data analytics, or a related role in the agricultural, food, or retail industry, preferably in a B2B e-commerce environment
• Strong analytical skills with experience in data analysis tools (e.g., Excel, SQL, Tableau, Power BI)
• Strong communication skills, with the ability to present complex data insights to various stakeholders
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Self-motivated and proactive in seeking solutions and identifying opportunities for category growth
• Familiarity with e-commerce platforms and market research tools is a plus