Sales and Marketing Personnel at Bridge Talent Management

Job Overview

Our client a macadamia nut processor and exporter based in Juja is seeking a highly motivated and results-driven Sales and Marketing Personnel to join their team. This position combines both sales and marketing responsibilities, requiring a dynamic
individual who can create effective digital marketing strategies while driving sales growth. The ideal candidate will have strong communication skills, creativity, and the ability to adapt strategies
based on local market trends and customer insights.

Key Responsibilities

Sales Responsibilities

• Identify and prospect new clients or customers through lead generation strategies, including cold calling, networking, and attending industry events.
• Present and demonstrate products/services to potential clients, addressing their needs and offering tailored solutions.
• Maintain strong relationships with existing customers to ensure retention and satisfaction.
• Achieve or exceed sales targets and quotas set by the company.
• Negotiate contracts and agreements with clients to ensure favorable terms for both the company and the customer.
• Track sales activities, manage customer databases, and generate sales reports.

Marketing Responsibilities:

• Develop and implement marketing strategies to promote the company’s products or services and increase brand awareness.
• Stay updated on local digital marketing trends, best practices, and emerging tools to maintain a competitive edge.
• Research local market trends, customer behavior, and competitor activities to continuously adapt marketing strategies.
• Create engaging content for social media platforms, blogs, email campaigns, and website landing pages.
• Manage and grow the company’s presence across various social media platforms (Facebook, Instagram, LinkedIn, etc.), posting regular updates, monitoring engagement, and interacting with local followers.
• Provide actionable insights and recommendations based on performance data to refine and improve marketing campaigns.
• Develop and implement localized digital marketing strategies to increase online sales and brand awareness within the target region.
• Drive customer engagement through targeted email marketing and automated campaigns.
• Collaborate with local sales teams to align digital marketing efforts with overall sales objectives, ensuring consistency across both departments.
• Use CRM tools to manage and segment local customer data for more personalized marketing efforts.
• Work with local influencers, partners, and affiliates to amplify marketing efforts and extend brand reach.
• Manage relationships with local vendors or digital advertising agencies, as needed, to execute marketing initiatives effectively.

Collaboration and Reporting:

• Work closely with the sales team to align marketing strategies with sales goals and improve overall performance.
• Regularly report on sales and marketing performance, providing insights, recommendations, and strategies to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in sales and marketing, with a focus on digital marketing and local market knowledge.
• Strong understanding of marketing principles, sales techniques, and digital marketing best practices.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content creation tools.
• Experience with CRM software (e.g., Salesforce, HubSpot) and data segmentation.
• Strong communication, writing, and interpersonal skills.
• Ability to adapt marketing strategies based on local trends and customer feedback.
• Highly organized, detail-oriented, and able to work effectively in a fast-paced environment.
• Goal-oriented with a focus on achieving measurable results.

Preferred Skills:

• Experience in managing digital marketing campaigns and social media content.
• Knowledge of SEO, SEM, and analytics tools such as Google Analytics.
• Basic design skills for creating marketing materials (e.g., Canva, Adobe Creative Suite).
• Experience in working with local influencers, partners, and agencies.