Sales Executive at Cemex Holdings Limited

Reports To: Operations Manager / Projects Coordinator.

Role Purpose:

To drive revenue growth by converting qualified leads into confirmed sales through relationship-building, product demonstrations, site/client visits, and strategic engagement with decision-makers in the construction ecosystem.

This role is crucial in bridging the gap between lead generation and actual sales by aligning client needs with the unmatched value of C-MAX's EPS construction technology.

Key Responsibilities

Lead Conversion & Field Sales

• Follow up on qualified leads from marketing, exhibitions, and referrals.
• Conduct in-person site and office visits to decision-makers (developers, contractors, architects).
• Present the C-MAX EPS system using real project data—focus on cost savings, build speed, and quality.
• Handle objections and close deals with a strong follow-up strategy.
• Meet with potential clients (developers, architects, engineers, contractors) both in person and virtually.
• Demonstrate and present C-MAX EPS panels and building system benefits in a simplified, relatable, and results-driven manner.
• Understand the key decision drivers for clients (cost, speed, quality) and communicate C-MAX EPS advantages in measurable terms (e.g., % cost savings, project time reduction).
• Address objections and confidently negotiate contract terms to close deals.

 Sales Pipeline Management

• Actively follow up on leads generated from digital marketing, exhibitions, referrals, and outbound efforts.
• Maintain accurate and updated records of leads, meetings, conversations, and status in the CRM system.
• Ensure a consistent flow of leads is moving through the sales funnel.
• Convert prospects into paying clients within a defined sales cycle.
• Achieve monthly sales targets and follow defined sales cycles.

Market Penetration & Business Development

• Conduct outbound activities including cold calling, office visits to developers, and site visits to ongoing projects.
• Identify and visit potential new projects under development.
• Build long-term relationships with key industry players (engineers, QSs, project managers).
• Attend construction events and trade shows to grow brand awareness.
• Build and sustain relationships to encourage specification of C-MAX technology in projects.

Collaboration & Communication

• Liaise with the technical team for site demos, estimates, and technical support.
• Work closely with the technical team to support proposal development and technical presentations when needed.
• Share market insights with management to improve sales strategies and messaging.
• Contribute to joint sales planning with the marketing and digital team.
• Work closely with the digital and marketing team to align messaging with field insights.

Ideal Candidate Profile

• Degree/Diploma in Sales, Marketing, Construction Management, or a related field.
• Minimum 3 years of experience in B2B construction sales or real estate solutions.
• Strong communication, negotiation, and relationship management skills.
• Understanding of construction industry decision-makers and project life cycles.
• Ability to simplify technical content for non-technical audiences.
• Comfortable with CRM systems and digital collaboration tools.
• Valid driving license with 2+ years of active driving experience.