Sales & Marketing Consultant at Westerwelle

Scope of Work

The contracted consultant will be responsible for

Sales & Occupancy Growth

• Convert incoming leads into signed coworking and private office contracts.
• Drive occupancy of private offices (target: at least 4 additional offices leased during the consultancy period).
• Achieve coworking desk occupancy of at least 60% within the assignment duration.

Event & Meeting Room Revenue

• Increase external bookings for meeting rooms and event spaces.
• Develop tailored packages for corporates, NGOs, and CBOs to use WSHM facilities for meetings, trainings, and events.

Marketing & Campaigns

• Design and implement an online and offline marketing campaign to enhance visibility of the hub and its services.
• Ensure that all marketing content is localized to resonate with Mombasa's entrepreneurial and youth demographic.
• Tailor online campaigns to platforms relevant to the local market, including WhatsApp, TikTok, Facebook, Instagram, and LinkedIn, alongside offline outreach such as flyers, activations, and ecosystem events.
• Review and improve marketing materials (flyers, brochures, digital content) ensuring brand consistency.
• Manage digital outreach (social media, email campaigns, online ads) to generate quality leads with WSHM resources.

Partnership Development

• Develop and initiate a partnership framework with corporates, other entrepreneurial support organizations, NGOs, and CBOs.
• Co-create and co-implement events with key partners that drive visibility and foot traffic to the hub.
• Position the hub as a key ecosystem player in Mombasa.

Reporting & Accountability

• Provide weekly progress updates to the Country Director.
• Track, analyze, and report KPIs (leads, conversions, occupancy rates, revenue growth, partnerships signed).
• Recommend adjustments to strategies to meet targets.

Deliverables / Targets

• At least 60% occupancy of coworking space by end of consultancy.
• At least 4 private offices leased.
• At least 58 confirmed new event/meeting room bookings.
• At least 3 partnerships initiated with corporates/NGOs/CBOs, with co-implemented event concepts.
• A marketing campaign report, including analytics and conversion data.

Expertise and Qualifications

We are looking for the following expertise and qualifications:

• Bachelors degree in marketing, Business Administration, Communications, or a related field.
• Proven sales and business development experience, preferably in coworking, real estate, or B2B services.
• Strong digital marketing and campaign execution skills (social media, email, online ads).
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite).
• Experience using CRM systems and project management tools (e.g., Nexudus, Asana, HubSpot, Trello).
• Excellent communication, negotiation, and client management skills.
• Experience working with corporates, NGOs, and community-based organizations.
• Familiarity with the Mombasa entrepreneurship and business ecosystem is an advantage.
• Fluency in English and Swahili
• Entrepreneurial, adaptable, and capable of taking initiative.