Sales & Marketing Director at Peoplelink Consultants Ltd

RESPONSIBILTIES

• Develop and execute annual sales and marketing plans to hit revenue and occupancy goals.
• Drive sales strategies across corporate, conference, events, leisure, and group channels.
• Lead sales, marketing, PR, and revenue management teams.
• Build and manage key corporate accounts, agency relationships, and strategic partnerships.
• Maximize revenue across 16 conference and banquet halls through active pipeline management.
• Set team sales targets, conversion expectations, and activity standards.
• Partner with Revenue Management on pricing, inventory, and demand forecasting.
• Coordinate with F&B and Operations to execute events and banquet packages seamlessly.
• Oversee brand positioning, social media, PR, digital marketing, and promotional campaigns.
• Monitor competitor trends, campaign performance, and sales conversions.
• Prepare budgets, sales forecasts, and monthly commercial reports.
• Manage client contracts, credit terms, and follow up on receivables with Finance.

REQUIREMENTS

• Bachelor's degree in Sales, Marketing, Hospitality, or Business Administration.
• 5-8 years of hotel sales and marketing experience in a leadership role.
• Proven track record in corporate sales, events, and revenue growth.
• Strong skills in negotiation, networking, forecasting, and team management.
• Solid grasp of hotel revenue management, digital marketing, and CRM systems.
• Experience in a large, conference-heavy hotel environment preferred.