Sales & Marketing Executive at Cascade Institute of Hospitality

Reference no: CIH-HR-13/2022

Cascade Institute of Hospitality is a premier Hotel School focusing on hospitality and another related discipline.

The ideal candidate must be a target-driven, go-getter with utmost dedication.

Duties and responsibilities

• Develop, execute and iterate the marketing strategy for the brand
• Make use of competitor analysis and market trend information to develop marketing and product strategy
• Create, implement and oversee (digital) media campaigns based on Institute’s objectives
• Supporting sales and lead generation efforts through the different marketing channels
• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.
• Optimize marketing automation and lead the nurturing process through email, content, and social channels
• Develop documentation and road maps for processes and promotions that succeed through email or digital marketing
• Regular campaign monitoring and optimization, with post-buy reporting of key metrics
• Manage and monitor product distribution and performance
• Managing budget overview for all marketing-related activities

Key Qualifications

• Bachelor of Commerce, marketing option or a related degree in marketing from a reputable institution
• The preferred candidate will have at least 3-5 years of experience in marketing in a Tertiary Institution
• Good verbal and written communication
• Good ability to document and communicate in a clear way to sell the Institute’s services to all potential clients.
• Strong analytical, interpersonal, organizational, and problem-solving skills
• Proficiency in Computer Applications.
• Flexible schedule and attentive to details.
• A self-starter and goal achievement-oriented individual who can work without close supervision.