Sales & Marketing Manager at Rama Homes Limited

We are an upcoming E-commerce platform in the FMCG space, looking for a creative, competent Sales and Marketing Manager with route to market experience and channel sales management to join our team.

Key Duties and Responsibilities

• Responsible for developing and effectively implementing marketing activities for the brand
• Develop E-commerce sales strategies to meet revenue and growth targets
• Go-to-market channel management/ market penetration strategy.
• Providing regular budget allocation updates to the General Manager
• Preparation of weekly sales reports and analysis for review by the General Manager
• Development of effective business development strategies.
• Build offline channel
• Implement and utilize analytics to track sales trends and identify opportunities for growth
• Conceptualize digital marketing initiatives, analyze data and measure results
• Plan and monitor company’s paid search marketing campaigns
• Partner with brand owners to leverage all marketing opportunities
• Create and manage product descriptions for online marketplace platforms
• Pioneer and create new opportunities with ecommerce accounts, identifying white space and marketing opportunities to generate sales
• Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
• Become immersed and educated in all of the company’s categories, brands and licensed products
• Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers
• Actively participate in scheduled internal weekly and regular sales meetings, preparing in advance to share relevant and beneficial information
• Collaborate with your sales peers, design teams and management to ensure that you are offering the very best assortment to the customer

Qualifications and key competencies

• Bachelor’s degree in Marketing or a business related field from a recognized institution
• Ability to apply critical thinking and reasoning to identify the strengths and weaknesses of alternative solutions and approaches to arising problems
• 5 or more years’ experience in brand development and project management, digital marketing in E-commerce and Routes to Market (RTM) strategies
• Exceptional time management skills; ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
• Ability to influence and interact with senior management
• Excellent report writing and presentation skills