Sales Promoter at CFAO Kenya

JOB PURPOSE

The Sales Promoter is responsible for making sure all stocks of Baraka Fertilizer are timely sold out to farmers. The two main tasks are day-to-day

• Off taking of Baraka Fertilizer from AGD to stockists and farmers
• Extension to ensure promotion of Baraka Fertilizer

MAIN RESPONSIBILITIES OF THE JOB

Area 1: Sales

• Achieve set sales volume from Uasin Gishu Farmers’ Cooperative Societies (FCSs) against budget.
• Achieve targeted numbers of customers served against budget
• Identify, recruit and serve potential New Accounts as per the monthly set plan
• Ensure a balance of blends and straight sales (blends should be more than 50% of total sales).
• Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning.

Area 2: Market Development

• Continuously identify, recruit and serve new customers in mandated region as per the set target for business growth and sustainability.
• Identify, plan and execute activation opportunities such as demo trials/strategic sampling, shop/office branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability.
• Gather and Report market intelligence (reporting competitor activities).

Area 3: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship with CFAO Agri Ltd.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Agriculture related Diploma or Degree. Additional qualification in Sales preferred
• 2 years’ experience in related marketing role
• Familiarity with the specific area

COMPETENCIES

Functional

• Report writing.
• Proactivity and creativity.
• Innovation.
• Strong Interpersonal skills.
• Effective communication skill with both internal and external customers.
• Robust organizational and planning skills.
• Aligned with CFAO Agri key values: Teamwork, Respect, Integrity, Communication, Innovation, and Brilliant at the Basics.