Spinners & Spinners Limited (“S&S”) is a vertically integrated design and manufacturing facility of Textile Product Solutions that positively impact the lives of our consumers. Based in Kenya, and established in 1979, S&S is a heritage company that has deep roots in entrepreneurship within the region.
Core Responsibilities
Customer Prospecting, Acquisition & Market Expansion
- First-hand knowledge of and network building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya)
- Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units
- Actively execute the acquisition of the prospects as per the targets
Relationship Management
- Build and maintain long relationship with the Customer to generate trust
- Market and story tell our brands and products and services – existing and new
Customer Prospecting, Acquisition & Market Expansion
- First-hand knowledge of and network-building skills specifically for the markets of the counties of Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi (herein termed as Central Kenya)
- Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units
- Actively execute the acquisition of the prospects as per the targets
Relationship Management
- Build and maintain long relationship with the Customer to generate trust
- Market and story tell our brands and products and services – existing and new
- Keep the customer engaged actively via virtual & in person client engagement
Customer-wise Sales Growth & Forward Planning
- Managing primary wholesalers, importers and agents
- Monitor key accounts performance and drive business optimization and growth in range, variety and frequency
Order Processing & Fulfilment Planning
- Timely order placement into the system
- Timely, collaborative communication with the relevant Teams
- Proactive sharing of information with the customer
- Develop and execute fulfilment plans with the customers
Market Insights & Learnings
- Actively and dynamically know our consumers, customers, markets, competitors, opportunities
- Learn from behaviors of customers/consumers to understand them better
- Provide the Company with marketing/sales intelligence to drive market leadership
- Have a good understanding and leveraging on local culture
- Understand the customers business, their clients, the challenges, the pain points, and the areas of growth
Differentiation & Innovation Commercialization
- Actively innovate offerings through in-depth and extensive customer and consumer driven insights
- Proactively drive new offerings in the market execute commercialization
Drive Universe Depth & Spread in Markets
- Execute sales and distribution plan for all business units in the focus regions as per this JD
- Drive sustainability through the spread of multiple universe offerings in core markets and through key customers
Brand Positioning & Buyer Experience
- Deeply understand and drive our Brands products & services in the market
- Proactively engage with customers on brands and products all the time
Key Deliverables
Sales Growth
- Achieve year round active business activity in the markets of Central Kenya
- Drive Growth of 20% YoY for next 3 years for our Expansion business units
- Drive Growth of 10% YoY for next 3 years for our Turnaround business units
Customer Acquisition & Market Expansion
- Establish key customers across all expansion and turnaround business units
- Cultivate and develop eco systems of primary users in expansion business units to enable brand differentiation
Brand & Product Differentiation
- Drive brand awareness, loyalty, and growth through value propositions localized for the user base in each market
Sales Strategy Execution
- Drive growth to achieve a minimum of 20% YOY Growth over next 3 years across our Expansion business units
- Drive growth to achieve a minimum of 10% YOY Growth over next 3 years across our Turnaround business units
Key Customer Growth Pathways
- 40 Key Accounts Growth strategy execution with a growth path of a minimum of 35% YoY growth over the next 3 years evenly spread across Expansion business units
Key Accountabilities
- Sales Targets Achievement
- Customer Base & Acquisition Growth
- Sales Pipeline & Forecasting
- Managing Credit Risk
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