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  • Posted: May 31, 2023
    Deadline: Not specified
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    We are Peak & Dale an online solutions company based in Nairobi. We are a creative and professional web design and web hosting company based in Nairobi, Kenya. We provide online and digital solutions that help businesses grow. Let us help you get your business online quickly and affordably and provide you with the edge that your business needs to succ...
    Read more about this company

     

    Search Engine Optimization Specialist

    Responsibilities

    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaign
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links
    • Develop and implement link building strategy
    • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
    • Work with editorial and marketing teams to drive SEO in content creation and content programming
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    Qualifications

    • Proven SEO experience
    • Proven SEM experience managing PPC campaigns across on Google.
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush)
    • Working knowledge of HTML, CSS, and JavaScript development
    • Knowledge of ranking factors and search engine algorithms
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Degree in IT/Computing or related course.

    Method of Application

    Interested and qualified? Go to Peak and Dale on www.linkedin.com to apply

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