Design and implement customised crisis communication plans to protect and enhance client reputations during high-risk situations.
Continuously track traditional and social media to identify emerging issues, manage real-time responses, and assess public sentiment to mitigate reputational risks for clients.
Act as a primary point of contact for clients during crises, providing strategic guidance, managing messaging, and ensuring timely communication with key stakeholders including media, employees, customers, and regulators.
Develop strong relationships with media outlets and journalists to ensure accurate and favourable coverage during crises and other reputational challenges.
Provide expert counsel to clients on handling reputation-damaging events, ranging from product recalls to legal issues, employee misconduct, or negative publicity.
Proactively identify potential crises or reputational risks by analysing industry trends, competitor actions, and internal vulnerabilities, developing pre-emptive action plans.
Develop long-term strategies to rebuild trust and reputation after a crisis, including media campaigns, public relations efforts, and stakeholder engagement.
Provide detailed reports and analysis on crisis impact, media coverage, and response effectiveness, offering insights for future risk management improvements.
Maintain strong relationships with clients by providing regular updates, managing expectations, and ensuring crisis plans are up-to-date and aligned with business objectives.
Experience and personal qualities
Bachelor’s degree in Communication, Public Relations, Crisis Management, or a related discipline such as International Relations, Journalism, History, or Politics.
Experience in crisis management or PR is an added advantage. Should have at least five (5) to seven (7) years of experience in a relevant field.
Excellent communication skills, with the ability to interact with diverse ranges of stakeholders and present solutions to clients from diverse backgrounds and industries in a short timeframe.
Excellent writing and communication skills, with the ability to convey information clearly and concisely on specific topics.
Ability to remain calm and composed during a crisis and apply tact while managing high-pressure situations.
Ability to bounce back quickly from challenging situations.
A good level of understanding of the local media and political landscape.
Quick learner, capable of absorbing information rapidly to make well-informed decisions for clients.
Ability to work independently with minimal supervision in a fast-paced, high-pressure environment.
Strong connections within the media is preferred.
Entrepreneurial mindset with a strong focus on driving business growth.
The role will be based in Nairobi, Kenya with possibilities of travel to our regional offices.
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