Senior Associate, Communications at BRAC

Position Responsibilities:

Social Media

The Senior Associate will oversee BRAC UPGI’s social media channels, designing strategies, developing content, and implementing campaigns that reach BRAC UPGI’s key stakeholders, educating and influencing them around our proven approach to eradicating extreme poverty. They will:

• Draft social media copy.
• Make strategic monthly social media plans and schedule content via a social media management platform (Hootsuite).
• Draft timely social media copy in response to relevant stakeholder posts, publications, and events.
• Manage and update the social media database featuring all evergreen content that links back to existing collateral, coverage, and projects.
• Collaborate with the Manager and Associate on the development of visual content that complements written copy and highlights key issues and information, data for BRAC UPGI, and poverty eradication.
• Create periodic reports (monthly, quarterly, annually) that assess progress against goals, suggest variables to test, and track improvements over time.
• Monitor and report on social media activity from key stakeholders on a daily, weekly, and monthly basis and provide suggestions on strategic engagement through social media and beyond.

Digital Advertising

The Senior Associate will support the Deputy Manager of Communications in planning, launching, and overseeing BRAC UPGI’s digital advertising campaigns across LinkedIn, Facebook, Twitter, and Google.

• Draft advertising copy.
• Select and edit images and videos for ads.
• Report on campaign performance and recommend adjustments.
• Support Deputy Manager in planning campaigns, including targeting, budgeting, setting objectives, and conversion tracking.

Website

The Senior Associate will help enhance and optimize BRAC UPGI’s website, keeping it up to date with recent content and improving the user experience.

• Ensure new messaging and content are featured and consistent on the site.
• Manage backend of the website in WordPress, including adding and updating blogs, resources, and key pages on a regular basis.
• Coordinate with the Deputy Manager of Communications and website team to maintain and fix any website issues, improve website performance, and increase traffic through Search Engine Optimization (SEO).
• Create monthly, quarterly, and annual reports that assess progress against goals, monitor data, and develop strategic recommendations based on Google Analytics, Ahrefs, Google Search Console, and/or Google Data Studio.

Stakeholder Tracking

• In addition to tracking key stakeholder activity on social media, track relevant content and messaging from stakeholders via UPGI comms inbox and report relevant updates from stakeholder newsletters; media monitoring alerts.
• Recommend strategic next steps for BRAC UPGI engagement with stakeholders based on tracking.
• Improve systems and processes around stakeholder tracking, including stakeholder mapping/Salesforce CRM system; media monitoring alerts, and reporting.

Safeguarding Responsibilities

• Ensure the safety of team members from any harm, abuse, neglect, harassment, and exploitation to achieve the program’s goals of safeguarding implementation.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, and encourage others to do so.

Qualifications:

The candidate for Senior Associate should possess exceptional skills in writing, social media management, and website management and exhibit an interest in international development. Additionally, they will have the following attributes:

Education and Experience:

• Bachelor’s degree in communications, journalism, marketing, economics, public policy, or related field. Additional coursework and specialization in international development would be considered favorably.
• 2-4 years of experience with a background in social media, website management, and digital advertising preferred.
• Experience with or knowledge of international development, public policy, multilateral institutions, and/or global governance.
• Prior communications experience at a global development organization or working on global issues is helpful.

Knowledge & Skills:

• Excellent writing and editing skills are desired, as is the ability to distill key messages from complex arguments for a variety of stakeholders.
• A passion for social media management and skills at monitoring and strategically engaging in conversations across social platforms
• The candidate must have demonstrable skills in planning, organizing, and managing digital communications campaigns across multiple platforms, including social media, digital ads, and websites.
• Stakeholder tracking skills, including media monitoring, stakeholder mapping, and regularly researching and updating profiles of key organizations and contacts.
• Proficiency with the tools needed to manage a brand in a digital space, including but not limited to: HTML; WordPress; Google Analytics, social media management tools such as Hootsuite; Google Ads; Facebook Ads Manager; LinkedIn Campaign Manager.
• Strong organization and project management skills, including the ability to prioritize and meet deadlines for multiple projects simultaneously.