Senior Manager - Segment - HOME at Safaricom Kenya

DESCRIPTION

•  We are pleased to announce the vacancy for Senior Manager - Segment - HOME within Consumer Business Unit.  In keeping in line with our current business needs, we are looking for a person who meets the criteria below.

Brief Description

• Reporting to the Tribe Lead - Segment Marketing, the role holder will be responsible for;
• Driving transformation of our business by establishing Safaricom HOME as the online lifestyle converger for the entire family to accelerate innovation and spur revenue growth.
• Leading the strategy and overseeing the execution of an integrated Home platform, communicate in compelling ways, consistently engage and delight the family with experiences tied to their passion points.
• Being a custodian of the HOME portfolio, you will be responsible to lead an end-to-end insight led Home Marketing team to acquire, grow and retain customers and efficiently manage the P&L.

Key Responsibilities

• End to end accountability of Home platform from insights and foresights development, relevant family proposition and customer journeys.
• Responsible for segment NPS, Brand love, consideration, and revenue.
• Clear roadmap for the Home portfolio to deliver on mission KPIs.
• Ownership of Home GTM strategy and publicity opex while driving efficiency to deliver maximum ROI value.
• Manage the agency creative development process and resourcing levels required for Safaricom to ensure delivery of above the line, and below the line advertising materials for execution.
• Stakeholder management across the business to deliver brilliant executions for the benefit of the HOME customer and the business.
• People responsibility for the squad to ensure team members and ready, willing and able to deliver the mission.  

QUALIFICATIONS

•  A degree in marketing, business administration.
•  Demonstratable experience in driving a Home/Family platforms/proposition successfully.
•  10 years’ experience in a Marketing role
•  Strong leadership skills
•  Strong creative and conceptual skills.
•  Attention to detail with excellent interpersonal and communications skills.
•  An excellent planner and organizer. 

Last Date to Apply: Jun 29, 2023