Senior Manager – Segment Marketing (Enterprise Business) at Safaricom Kenya

JOB DESCRIPTION

We are pleased to announce the following vacancy for Senior Manager – Segment Marketing (Enterprise Business ) within Segments Tribe. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Reporting to the Tribe Lead – Segments marketing , the role holder will; 

• Establish a clear positioning for Safaricom Business as the trusted advisor and partner for seamless end to end technology for all business customers in Kenya
• Lead the Safaricom Business marketing strategy development and oversee the execution of a segmented & integrated platform, communicate in compelling ways, consistently engage and delight Enterprise customers with experiences tied to their specific needs, leverage strategic partnerships for growth and amplification 
• As a custodian of the Enterprise customer, you will be responsible to lead an end to end insight led Enterprise Marketing team to acquire, grow and retain customers while efficiently managing Opex

RESPONSIBILITIES

• End to end accountability of Enterprise customer engagement platform(s) from insights and foresights generation, relevant Hero proposition and seamless digital first customer journeys.
• Responsible for Enterprise NPS, Brand love, consideration and revenue.
• Clear roadmap for the Enterprise portfolio per business segment to deliver on mission KPIs.
• Ownership of Enterprise GTM strategies per Segment and publicity opex while driving efficiency to deliver maximum ROI value.
• Manage the agency creative development process and resourcing levels required for Safaricom Enterprise to ensure delivery of above the line, and below the line advertising materials for execution. 
• Stakeholder management across the business to deliver brilliant executions for the benefit of the Enterprise business.
• People responsibility for the Chapter to ensure team members and ready, willing and able to deliver the mission. 

QUALIFICATIONS

• A degree in marketing, business administration. 
• 10 years’ experience in driving a B2B Marketing organization successfully.
• Strong leadership skills
• Strong creative and conceptual skills.
• Attention to detail with excellent interpersonal and communications skills