Senior Marketing Lead -East Africa at Autochek Africa

DESCRIPTION

The ideal candidate will be strong-in and passionate about marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be data-savvy in understanding how to partner with the business in making data-driven decision.

Essential Job Functions

• Analyze competitive market strategies through analysis of related product, market, or share trends.
• Synthesize current business intelligence or trend data to support recommendations for action.
• Collect and report business intelligence data from available industry reports, public information, field reports, or purchased sources..
• Maintain or update business intelligence tools, databases, dashboards, systems, or methods.
• Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Monitor functioning of equipment to ensure the system operates in conformance with specifications

REQUIREMENTS

• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams

BENEFITS

• Agile work culture
• Competitive pay structure
• Performance Bonus
• Flexi work