Senior Marketing Manager, East Africa at NTT Ltd

• The ideal candidate is experienced in digital, demand generation and can bring a client and business perspective to the table. The candidate will lead a team in East Africa and work with their global COE colleagues to bring NTT DATA’s services and technology value propositions to life with demand generation tactics that resonate with target clients and can deliver demonstrable pipeline for the region..
• This person should be highly collaborative and be able to work effectively with cross-functional internal stakeholders.
• The role will require extensive engagement with the local business leadership and sales to deliver programmes that drive business outcomes.

Working at NTT
Key role and responsibilities:

• Planning, implementing and reporting marketing demand generation campaigns to grow our pipeline and revenue in our East Africa client base. This will include managing the blending of campaign materials from the global Demand Generation team and global priorities, along with those of the Divisions and local country demands.
• Managing a local events team and vendors to deliver on in person, hybrid and digital events, to drive marketing sourced opportunities .
• Working with our global Demand Generation COE to identify appropriate global campaigns and driving their adoption in East Africa, where appropriate.
• Identifying any gaps in subjects/services that may require creation of new campaigns for region, generating this campaign content and then working with the Demand Generation COE (content and digital marketing teams) to get it to market.
• Working with the Sales Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up.
• Reviewing and reporting on the pipeline generation and velocity through the lead funnel and ultimately the revenue generated in East Africa.
• Providing visibility of all campaigns running in the region.
• Regularly communicating with the country Product Marketing Managers to assist in the identification of demand generation activity gaps and to roll-out of campaigns in country.
• Reviewing plans with Vendor Partners to uncover opportunities for marketing funds to support existing activity or in select cases to implement partner marketing campaigns.
• Managing the East Africa marketing budget and team. Supporting direct reports achieve their goals and career ambitions.
• Success will be measured by the marketing sourced and marketing influenced pipeline, closed revenue and velocity through the demand generation funnel across the region

Knowledge, Skills And Attributes

• Ability to manage multiple projects running concurrently with multiple key stakeholders.
• Ability to manage partner and stakeholder expectations through strong and consistent communication. Role will require frequent communication with MEA and global Marketing teams as well as MEA Services Division teams.
• Strong collaboration skills. This role will not be successful on its own and will require the input and support of other members of the MEA and global Marketing teams.
• Ability to build a cohesive team and to manage people effectively
• Ability to coach and develop the team
• A thorough understanding of the strategic vision for the marketing department and the ability to set the long-term direction of the team
• An ability to balance and plan the short-term actions of the team
• Knowledge and understanding of all relevant industry standards
• Knowledge and understanding of best practices for marketing management
• Strong communication skills, including the ability to be influential and persuasive with stakeholders
• An ability to advocate for necessary resources, support, and appreciation for the marketing department
• A complete understanding of the organization’s business
• The ability to manage time effectively while setting the tone of the team through modelling and leadership
• Ability to interact with a variety of internal team members at different levels in the organisation
• Display the required level of integrity
• Solid presentation skills
• Demonstrate sound understanding of the features and benefit of the company’s products and services
• Understanding how databases are utilised in effective marketingDisplay a high level of detail consciousness by closely monitoring work progress in order to produce the required results

Academic qualifications and certifications:

• Bachelor’s degree or equivalent in Marketing Management

Experience required:

Essential:

• 5-7 years’ experience in a marketing team with a focus on demand generation campaigns, both traditional and digitally based campaigns.
• Experience of marketing automation tools and campaign implementation.
• Experience with data-led campaign planning, segmentation and leveraging propensity to buy modelling.
• Capacity to execute a wide variety of marketing programs from demand generation to sales enablement.
• Campaign measurement and impact reporting. Experience with Salesforce.com ideally.

Desirable:

• Previous experience with marketing annuity-based services
• Digital marketing experience and use of social platform-based tools to identify and connect with contacts.

Skills Summary

• Customer Relationship Management (CRM) System, Digital Marketing, Marketing Automation, Marketing Initiatives, Marketing Management, Marketing Planning, Marketing Programs, Technology Marketing