Senior Marketing Officer at INGOT Brokers

Description

• the A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, social media, Email Marketing, Affiliates & Google Analytics.
• Thorough understanding of the targeted customer segments.
• Maintain the CPL across all campaigns.
• Monitor and launch campaigns across platforms making sure that it’s running according to the best practices.
• Optimize the ongoing campaigns and make sure it’s spending in the most efficient way.
• Coordinate and select the product materials for all marketing materials.
• Estimated and control the budget for Special events.
• Check the production quality and quantity from suppliers with Graphic design
• Coordinate and find the prizes for the lucky draw or gift items
• Coordinate with any department to conduct special events and Public Relations.
• Do the monthly media plan and media booking by coordinating with TV station
• Coordinate with all press and newspapers for announcements and advertising.
• Do the competitive review and report to the one who concern
• Perform other duties as assigned by the management of the Company

Requirements

• Bachelor's degree in Marketing
• 5-8 years of experience in a related field
• Content writing skills
• Good knowledge of SEO and Google Analytics
• Social perceptiveness skills
• Deadline oriented