Senior Media Strategist at Multichoice Kenya

Industry Research and Insights

1. Analyse research from various data sources – primary vs secondary research, in country vs across the region, trading currency vs analytical currencies, first party vs third party data. Provide relevant insights to drive sales in East Africa.
2. In-market Currency Management:
3. All media briefs and proposals to include in-market media currency, where applicable.
4. Quarterly updates to be presented to East Africa Team looking at both Total TV market and DMS.
5. Close feedback loop with Head of Business Enablement on in-market currency fluctuations or recommendations.
6. Exploit the Telmar planning/PCA tool to uncover key market insights and debate preparation for agencies.
7. Roll-out Go-to-market – understand, follow up, own and implement the process for the EA team.
8. New Business Growth – update the team monthly with succinct spend reports and strategic highlights of underspending clients or highlight new business growth (this is over and above category decks)
9. Provide input into the development of the overall divisional strategy
10. Gain exposure to our various tools and dashboards to further enhance reporting and interpretation of viewership, becoming a specialist in these tools
11. At times assist with, as well as present, industry related webinar

Reporting and Analytics

1. Develop and manage reporting and analytics tools and dashboards to support the sales teams
2. Implement best practice methodologies in reporting and analysing data
3. Bring your strength to the team to add improvements and recommendations.

Digital

1. Embracing our ecosystem and understanding the viewer journey
2. An understanding and level of embracing digital. Our business is in a digital transformation drive
3. – VOD and live streaming being a growing portion of our business model.
4. Building out our digital viewing audience clusters – available via our DMP

Media Strategy

1. Assess various tactical solutions for the various segments
2. Decide on macro approaches to meeting client needs and identify effective campaign opportunities
3. Design creative media solutions across the various DStv offerings and platforms to adequately address client objectives and challenges and deliver holistic solutions
4. Formulate and develop go to market presentations that detail opportunities within the DMS portfolio of channels and offerings
5. Have the ability of agile thinking, think ‘out of the box’ to assist some markets that don’t have the privilege of an abundance of available research.

Stakeholder Management

1. Develop and manage key stakeholder relationships across the business, including both internal and external clients as well as key partners and alliances
2. Analyse the primary needs of each stakeholder and partner to close any gaps
3. Collaborate with the rest of the media strategists within the DMS business to structure unique and relevant media solutions to address client’s needs