Senior Officer, Content Strategy at African Wildlife Foundation

Position Summary

• The Senior Officer, Content Strategy will play a pivotal role in shaping and delivering compelling and engaging content that communicates AWF’s mission and impact to a global audience. The jobholder will be a creative and a detail-oriented individual responsible for overseeing the development, execution, and management of the organization-wide content strategy. This role is essential in driving AWF's messaging and engagement strategies across various digital and offline platforms.
• The ideal candidate will be an excellent writer, proficient in creating diverse content ranging from blogs, promotional materials to video scripts and should possess strong editing skills.

Responsibilities

• Content Strategy: Support the Manager, Strategic Communications develop and implement an integrated content strategy aligned with AWF's mission, objectives, and target audience.
• Content Calendar Management: Lead the development and management of the content calendar, ensuring timely and consistent content delivery across multiple channels. Collaborate with internal teams, partners and stakeholders to gather input, stories and updates for content development.
• Content Creation: Produce high-quality written content, including but not limited to blogs, articles, press releases, social media posts and promotional materials. In addition, establishing guidelines for writers and editors to follow when creating content.
• Video Scriptwriting: Support the Manager, Field Communications, Storytelling and Production in crafting engaging and informative video scripts that convey AWF's conservation initiatives, impact stories and campaigns.
• Editing and Proofreading: Edit and proofread field communications content to ensure accuracy, clarity and adherence to AWF's tone, style and branding guidelines.
• Campaign Support: Collaborate with development teams to create and enhance campaign materials, ensuring they are compelling and aligned with AWF's messaging.
• Annual Reports: Play a key role in collating and developing content for AWF's annual reports, highlighting accomplishments, challenges and future goals.
• Research and Interviews: Conduct research and interviews to gather accurate information for content creation, ensuring that AWF's work is accurately represented.
• Publish content on web: Ensure approved content is published on the website and the homepage is regularly updated as per the content strategy. Evaluate new technologies to improve the publishing process and enhance the customer experience.
• SEO and Analytics: Incorporate search engine optimization (SEO) best practices into content creation and monitor content performance through analytics tools.

Requirements and skills

• Bachelor's degree in Communications, Journalism, Marketing, or a related field. A Master's degree is an added advantage.
• Needs to have knowledge in Adobe Creative Cloud Tools and Content Management Tools.
• Detail-oriented with exceptional editing and proofreading skills.
• Proven experience (5+ years) in content creation, writing, editing, and content calendar management.
• Excellent writing skills with the ability to adapt tone and style to different audiences and formats.
• Strong interest and/or understanding of conservation, wildlife, and environmental issues in Africa.
• Proficiency in crafting engaging video scripts and storytelling through multimedia.
• Familiarity with SEO best practices and content analytics tools.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Ability to work collaboratively in a highly matrixed team.
• Proficiency in Microsoft Office Suite, Google Workspace and content management systems.
• Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
• Has the ability to think and act strategically to ensure AWF’s content is responsive to the audience needs.
• Experience in conservation is preferred but not required.