Senior Specialist: Product Marketing at Cellulant Corporation

JOB SUMMARY: 

Do you enjoy translating everyday stories into great visual stories? Are you adept at managing creative processes and delivering impactful campaigns? Then we are looking for you!
The senior product marketing lead will manage the general visual creative execution that supports all product operations.
To be successful as a product marketing leader, you should have extensive experience as a graphic designer and knowledge of visual design and branding.

You should also have experience in implementing and running marketing campaigns in multiple countries.
Ultimately, an excellent PM lead will be responsible for overseeing the creation and distribution of promotional campaigns and product content for key products. This individual should have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

CORE RESPONSIBILITIES:

• Managing product launches - working with the product team to ensure proper rollout and communication of new features to the customers and merchants.
• Sales enablement - Creating/facilitating sales enablement tools and materials for the sales team eg pitch decks, brochures, event booths, templates etc. to facilitate demand generation activities.
• Managing the Website - Ensuring that updated information on features, CTA’s and and design are reflected on the website including proper brand and UX optimization's on the websites.
• Content Marketing - manage the work with the designers & copywriters on continuous development of product content for both product education and awareness, to be used both internally and externally.
• Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress in their sales/onboarding cycle.
• Conceptualize & design product marketing campaigns, digital and content marketing creatives.
• Collaborate and ideate with cross-functional teams, including copywriters, product designers, graphic designers, and brand & marketing managers, to build and maintain visual brand excellence for a wide range of design needs
• Overseeing all product marketing projects, from conception to delivery. 
• Managing and reviewing junior designers’ work to ensure high-quality delivery and on brand
• Work with the UX design team to ensure all the websites and products are on brand and communicate the products value propositions effectively.
• Help/ensure projects are delivered on time, ensuring quality brand standards are met
• Facilitating communication with product leaders to gather and clarify product marketing briefing requests.
• In collaboration with the product leaders and the project management team, define and assess crucial product marketing priorities.
• Provide clear, consistent and frequent communication to stakeholders to ensure clarity on content activities, status, goals and results. 
• Conduct market research and industry trends gathering key insights to add value to the campaigns and collateral produced and report on campaigns executed.

QUALIFICATIONS & EXPERIENCE:

Must Have Experience: 

• Fluent in written & spoken English
• Hands-on experience with design and image editing software 
• Demonstrated ability to manage a multi-brand campaign 
• Experience with taking campaigns live in different countries in Africa- with sufficient proof of the impact of campaigns on growth.
• Have led a team of creatives/ designers

Experience that will count in your favor:

• Motion skills (AE, Premiere, Final Cut, Principle, etc.)
• WordPress / Webflow Development - comfortable taking on basic templated website projects
• Experience in the technology sector- branding, campaign development, etc. 
• Experience working with a multinational fintech company
• Understanding of UX principles.

Qualifications:

• 5+ years of experience in producing content for web/online audiences.  
• Proficiency in creating graphics and animations. Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects etc.)
• Superb graphic design skills and mastery over creating templates & guidelines
• Expertise in digital multi-media & content marketing (emails, in-app tools, paid social and display channels) best practices
• Experience managing large projects & leading teams; ability to design according to business and product requirements
• Bachelor’s degree or equivalent experience in product marketing.
• Proficiency in: Figma, Adobe CC Design Suite (PS, AI, ID, AE), and Keynote
• Experience collaborating w/ teams using cloud-based software (Slack, Monday, Google Suite, etc.)

Skills:

• Exceptional storytelling skills.
• Creative problem-solving & project management skills
• The ability to connect the dots between mediums and disciplines (and people)
• Top-notch communication skills, including the ability to present ideas compellingly both internally and externally 
• Excellent organization and time management skills
• A deep understanding of brand development as well as both traditional and digital marketing
• Attentiveness, empathy, and the eagerness to constantly learn new things
• Strong aesthetic skills with the ability to combine various colors, fonts and layouts
• Ability to work effectively with colleagues at all levels.
• You are creative, innovative, and always think outside the box
• Ability to multitask and work in a fast-paced environment
• Excellent cross-organization collaboration skills.

Personal attributes:

• A willingness from the outset to take ownership of projects and push them as far as they can, all while taking constructive feedback from the team
• Ability to meet deadlines and collaborate with team members.
• Self-starter with a capacity to show initiative, good judgment and resourcefulness