Shopper Manager at Diageo

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

Dimensions of the role:

Financial

• The programmes developed by the Shopper Managers contribute to delivering the KBL’s P&L and those of their designated category/brands
• Responsible for the in-outlet programmes creation budget
• Measured against KBL growth targets and the key battlegrounds related to their designated categories

Market/ Environment Complexity

• The Shopper Manager has a broad reach across KBL, covering all channels and all brands within their designated category
• The individual will work within the parameters of the Marketing Business Plans as well as act on specific country, category and customer insights to deliver initiatives that can work across multiple countries and multiple channels.
• The individual must be seen as the specialist in the development of brilliant in store/bar programs and will have the freedom to deliver the best work with the outcome to deliver category growth and KBL brand growth ahead of the category
• The role will require the individual to be mobile – 30% travel across KBL divisions

Key Accountabilities and Responsibilities:

• The Shopper Manager is responsible for in-store/bar programmes for their designated category/brand.
• Responsibility for crafting category and brand Shopper Marketing programmes for scaled execution across multiple channels
• Responsibility for the in-store/bar programmes from initial brief through to final toolkit development and customer proposition (as well as supporting execution and final M&E)
• Responsible for ensuring that the programmes are commercially viable and drive category growth (and brand growth ahead of the category)
• Responsible for the in-outlet programme creation budget

Key Stakeholders:

• The Shopper Manager report to the Shopper Marketing Managers
• This position is part of the team that provides the bridge between Brand/Consumer Marketing and Customer Marketing teams – key internal stakeholders include Marketing & Brand Managers, Innovation Managers and Innovation Commercialization Managers, and Channel Development Managers
• In terms of external stakeholders, the role will be responsible for building strong relationships with our BTL/Shopper Marketing agencies and will work closely with some of KBL biggest customers (>£100K NSV) to provide differentiated solutions

Qualifications and experience required

• A Bachelor of Commerce in Sales/Marketing or business degree or equivalent
• Minimum of 4 years’ experience in Commercial environment.
• Have experience in People management or leadership
• A proven track record in either Marketing and/or Sales (Customer Marketing)
• Strong creative judgement and good commercial understanding (of our customers and their shoppers)