Social Content Creator – eCommerce at Safaricom Kenya

Responsibilities

• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.
• Content Creation: Develop and produce high-quality visual and written content (images, videos, reels, carousels, captions) tailored for platforms like Instagram, TikTok, Facebook, X, and Pinterest.
• Product Storytelling: Highlight products through creative storytelling, tutorials, reviews, and lifestyle content that aligns with brand tone and customer interests.
• Campaign Support: Collaborate with marketing and eCommerce teams to support product launches, promotions, and seasonal campaigns with relevant social content.
• Trend Monitoring: Stay updated on social media trends, platform updates, and viral content to keep our brand fresh and relevant.
• Community Engagement: Assist in managing comments, messages, and interactions to foster a vibrant and loyal online community.
• Analytics & Optimization: Track performance metrics (engagement, reach, conversions) and use insights to refine content strategy.
• Collaboration: Work closely with graphic designers, photographers, and influencers to ensure cohesive brand representation.
• Stakeholder Management: Coordinating with relevant departments and maintaining good relationships with internal departments (e.g. our in-house media agency) and external partners (e.g. media agencies, service providers)

​​​​​​​Core competencies, knowledge and experience:

• Knowledge of ecommerce methodologies and mechanisms.
• Able to think creatively and strategically.
• Data literate, familiar with standard marketing campaign measurements and KPIs.
• Account management experience a bonus.
• Courage to contribute and share opinions.
• A self-starter, with the ability to manage own workload and multiple projects.
• Fresh with new ideas, bringing them to the table with passion and enthusiasm.
• Resilience to thrive in a fast-paced environment, whilst also being able to deal with setbacks and challenges, and the bureaucracies that can occur in large matrix organisations.

Qualifications

• A Graduate with a Degree in any relevant field from a recognized University.
• Proven experience as a content creator or social media specialist, preferably in eCommerce or retail.
• Strong portfolio showcasing creative content across various platforms.
• Proficiency in tools like Canva, Adobe Creative Suite, CapCut, or similar.
• Excellent writing and communication skills.
• Understanding of SEO, hashtags, and platform algorithms.
• 2+ years of experience in a digital marketing role or ecommerce
• Proficient in marketing operational strategy & planning
• Strong analytical skills with the ability to interpret data and make data-driven decisions.