Social Marketing Support at Triggerise (Tiko)

Comprehensive Content Strategy Development:

Objective: Develop a content strategy that:

• Increases brand equity and strengthens our relationship with existing users.
• Encourages Continuity and uptake of multiple offerings by Tiko Members.
• Highlights the new offerings: SGBV, Menstrual Health, Mental Health, and any other relevant campaigns during the contract duration.
• Ensures that content resonates with target audiences and is tailored to address our impact goals.
• Outlines clear KPIs for growth, including increasing online community size by 60%, digital engagement by 60%, and self-enrolments by 60%.

Growth and Engagement Strategies:

Objective: Outline clear strategies to:

• Increase the online community by 60% across all social media platforms (Facebook, Instagram, and others).
• Achieve a 60% increase in continuity of our offerings and uptake of multiple offerings.
• Achieve a 60% increase in digital engagement across our social media channels.
• Drive a similar 60% increase in the number of self-enrolments for individuals matching our impact targets via social media.
• Ensure strategies focus on increasing user interaction, using clear Call-to-Actions (CTAs), and frequently sharing self-enrolment instructions.

Digital Marketing Strategy Effectiveness:

Objective:

• Continuously monitor and adjust digital marketing efforts by tracking channel performance and user behavior.
• Proactively align marketing efforts with the overall content strategy, ensuring the effectiveness of campaigns.
• Utilize tools to analyze performance and make data-driven recommendations to optimize engagement and self-enrolments.

Generation of Digital Resource Bank:

Objective:

• Create a comprehensive digital resource bank (e.g., infographics, videos, templates, etc.) that can be used across social media and other digital platforms.
• Ensure the resources are in line with the content strategy and can be repurposed to maximize engagement and shareability.

Content Creation and Distribution:

Objective:

• Manage all aspects of content creation, including copywriting, creative production, content calendars, scheduling, distribution, and amplification.
• Ensure that content aligns with Tiko Kenya’s mission and goals, maintains consistency, and drives engagement.

Community Management:

Objective:

• Provide daily community management for all Tiko Kenya social platforms (Facebook, Instagram, and any emerging platforms).
• Respond to comments, messages, and queries promptly, ensuring continuous engagement.
• Escalate any crisis or negative sentiment to the Triggerise team in a timely manner.
• Audit social channels regularly to stay ahead of community sentiments and user feedback

Media Buying and Campaign Management:

Objective:

• Manage paid media campaigns on social platforms, with a focus on increasing traffic and engagement.
• Identify ideal ad placements, locations, and times to maximize the effectiveness of paid campaigns.
• Ensure all media buys align with overall content strategy and deliver measurable results

Monthly Reporting:

• Objective: Provide detailed monthly reports by the first week of each month, summarizing the following metrics:
• Growth in the online community size by 60% over the contracting period.
• 60% increase in digital engagement across platforms.
• 60% increase in the number of self-enrolments of individuals who match our impact targets via social media.
• Provide insights into any challenges, successes, and recommendations for optimization in the following month.

Tiko Pitch Process- Expectations

Deliverables

• Content Strategy: A comprehensive plan detailing the content themes, key messaging, campaigns, and content distribution channels.
• Growth and Engagement Strategy: A detailed action plan to achieve the 60% growth targets for online community size, engagement, Continuation, uptake of multiple services and self-enrolments.
• Digital Resource Bank: A collection of digital assets (graphics, videos, templates) for reuse across platforms.
• Monthly Activity Reports: A report at the end of each month detailing the campaign's performance against KPIs.
• Community Management & Crisis Response: Daily community management support and crisis management protocols.