Social Media Analyst Assistant at GIZ Kenya Health

Responsibilities

GENERAL FUNCTIONS: Under the direct supervision of the Social Media Analyst, the incumbent will assist with the following tasks:

1. Monitor the online platforms of a sample list of political and electoral contestants, key state institutions officials, relevant opinion leaders, third-party campaign accounts, others;
2. Track the strategies used by candidates and parties to campaign on the main online platforms and the extent of campaign advertisement;
3. Identify the presence of hate/inciteful speech, incitement to violence against certain groups of voters, candidates and party supporters;
4. Identify disinformation efforts during the campaign as well as possible interference in the integrity of the electoral process via bots, trolls and other forms of orchestrated campaigns;
5. Analysis should also focus on how women candidates and marginalized groups are portrayed in social media, digital literacy efforts, and allegations of intimidation and online violence;
6. Assist in acquiring knowledge of the general media landscape and existent regulatory framework for online content;
7. Create social media monitoring data bases and prepare qualitative and quantitative reports on the assigned online platforms;
8. Suggest meetings with relevant stakeholders and participate in meetings with the SMA if needed. This may include meeting with institutions, agencies, internet activists, academics, social media and social network companies, domestic election observer organizations, and civil society groups active in the protection of digital rights and social network monitoring;
9. Contribute to other relevant duties as required by the EU EOM SMA.

Education:

• Possess a university degree in political science, journalism, communication or adequate training and relevant work experience, which may be accepted in lieu of a university degree.
• Knowledge of the country digital and traditional media as well as political landscape and main stakeholders, culture, regional expertise is an asset; High level computer and IT literacy, including excellent command of Microsoft Excel; Experience in drafting qualitative and quantitative reports in a concise, visually appealing manner also through relevant charts.