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  • Posted: Feb 3, 2023
    Deadline: Not specified
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    As one of the largest insurers and financial services companies in East Africa, we have decades of experience in helping discerning individuals protect and create their wealth. But that’s not all. We also keep an eye firmly on the future, using innovation to craft financial products and services that we know you need in today’s constantly changin...
    Read more about this company

     

    Social Media Assistant Intern

    The Social Media Assistant will work with the wider Marketing & Communications team, to implement strategies aimed at maximizing brand awareness, advancing the desired brand voice and image of the ICEA LION Brand, to our desired audiences in the digital/online/social media space.The key role of the Social Media Assistant is to support brand-related activities of ICEA LION Group’s digital/online/social media properties and audiences.

    Key Responsibilities:

    • Develop and implement a content calendar for the content to be posted on designated social media channels
    • Source for relevant and impactful content for ICEA LION’s digital channels to keep our communities of fans and followers engaged and excited about our brand
    • Maintain the records, logs, reports and analyses for our digital/online/social media platforms and audiences
    • Champions the desired brand image and voice on ICEA LION’s digital/online/social media platforms and audiences
    • Provide key audience/platform insights, trends and best practice (including competitor analysis) that inform and deliver on strategy as well as provide innovation ideas/insights to enhance our products and services
    • Co-ordinate weekly and monthly reports to track progress and report on performance using metrics/tools such as Hootsuite
    • Champion customer and user experience on ICEA LION’s digital channels
    • Execute ongoing and approved digital/online/social campaigns according to brand guidelines
    • Support the digital/online/social media requirements of corporate/staff initiatives so as to deliver on corporate objectives
    • Support sales/business development by monitoring and providing insights on lead generation from our digital platforms and audiences
    • Deliver on the Service Level Agreements (SLAs) with the ICEA LION Multi-Channel Contact Centre and other project teams
    • Partner with other departments to ensure proper digital/online/social media messaging and relevance
    • Support the ICEA LION Intranet Community initiatives and engagement
    • Continually develop competencies in line with personal and professional goals in order to deliver on functional objectives

    Skills & knowledge

    • Knowledge of digital/online/social media platforms, audience management and analytics
    • Copy writing skills
    • Strong written communication skills are necessary with an emphasis on grammar/ spelling excellence
    • Must demonstrate the ability to write professionally for varied audiences
    • Good interpersonal skills
    • Good organization and planning skills with the ability to prioritize and multi-task
    • Ability to effectively co-ordinate the efforts of stakeholders such as colleagues and suppliers
    • Strong team member and ability to promote a positive atmosphere throughout the organization.
    • Must be a self-starter and take initiative
    • High level of energy with the ability to work under pressure in fast paced environment
    • Capable of working with minimum supervision, able to manage time and meet tight deadlines

    Education & Experience

    • Diploma/ Bachelors’ Degree in Marketing, Communications or any other relevant field
    • 1 years’ experience in social media/ community management

    Method of Application

    Interested and qualified? Go to ICEA Lion Group on icealion.co.ke to apply

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