Social Media Executive at Sarova Hotels

JOB SUMMARY

As a Social Media Executive, you will play a significant role in connecting with our target audience through innovative and engaging social media strategies.

RESPONSIBILITIES

• Develop and execute a comprehensive social media strategy aligned with Sarova Hotels' overall marketing goals.
• Identify and target key demographics and psychographics to tailor content accordingly.
• Create engaging and visually appealing content, including text, images and videos.
• Develop and manage a content calendar to ensure a consistent and timely posting schedule.
• Collaborate with the marketing, creative teams, revenue team and unit heads to produce high quality content, manage social media pages and promote Sarova hotels.
• Actively monitor social media channels, responding to comments, messages, and reviews in a timely and professional manner.
• Build and nurture a strong online community by engaging with followers and encouraging participation.
• Identify and address potential brand reputation issues promptly.
• Utilize social media analytics tools to gain insights into audience behaviour and optimize content strategy.
• Publish well curated social media content such as stories, reels, videos and posts.
• Generate regular reports on social media performance and provide recommendations.
• Stay up to date with the latest social media trends and industry best practices, including short-form video content trends on platforms like Reels, Stories, and TikTok.

PERSON SPECIFICATION:

• Bachelor’s degree in marketing, communications, or a related field.
• Strong understanding of luxury hospitality and the ability to articulate luxury experiences through social media.
• Creative and innovative mindset with a passion for storytelling and short-form video content.
• Proven experience in social media marketing and community management, including proven experience with Reels, Stories, and TikTok.
• Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their algorithms.
• Ability to work independently and as part of a team.