Social Media Manager at Jawabu Best Limited -JBL

Key Responsibilities

• Strategy Development & Planning
• Develop and execute a comprehensive, mission-aligned social media strategy that supports organizational goals, including awareness, engagement, fundraising, advocacy, and community mobilization.
• Define and track key performance indicators (KPIs) for each platform (engagement, reach, follower growth, click-through rates, conversions).
• Conduct monthly competitor and peer benchmarking, trend analysis, and audience research to stay responsive to sector needs and opportunities.
• Integrate SEO principles into strategy development to enhance visibility and discoverability of content.
• Content Creation & Management
• Manage and maintain a content calendar across platforms: Instagram, LinkedIn, X (Twitter), Facebook, TikTok, YouTube, and Threads.
• Create and curate compelling, brand-aligned content in a variety of formats (e.g., static posts, Reels, Stories, infographics, educational threads).
• Tailor messaging and storytelling to platform-specific formats while upholding the brand’s voice and mission.
• Collaborate with internal teams, designers, photographers, and videographers to produce high-quality, impactful visual content.
• Optimize post captions, hashtags, and links for both engagement and SEO performance.
• Schedule and publish content using tools such as Later, Buffer, or Sprout Social.
• Community Engagement
• Actively monitor social channels, respond to comments and messages in a timely and compassionate manner.
• Engage authentically with supporters, volunteers, partners, and stakeholders to nurture a sense of belonging and shared purpose.
• Manage online conversations with integrity and empathy, ensuring alignment with the organization’s values.
• Promote and moderate user-generated content (UGC), testimonials, and community collaborations to build trust and relatability.
• SEO & Digital Visibility
• Apply SEO best practices across social media content to boost search rankings and visibility.
• Collaborate with web and content teams to align social media with website updates, blog strategy, and keyword planning.
• Leverage metadata, tagging, and keyword tools to optimize content performance across all channels.
• Monitor and report on SEO-driven traffic and make data-informed adjustments to content strategy.
• Analytics & Reporting
• Track and analyze social media performance using native analytics (Meta, LinkedIn, TikTok) and third-party tools.
• Translate data into actionable insights and iterate strategies based on learnings.
• Prepare monthly social media reports highlighting growth, engagement, and impact storytelling outcomes for internal and external stakeholders.
• Campaign & Initiative Support
• Support major campaigns and programmatic initiatives with creative and strategic social media plans.
• Work cross-functionally to promote fundraising drives, awareness days, community events, and advocacy campaigns.
• Coordinate with communications and development teams to align messaging across all outreach channels.

Requirements

• 3–5 years of hands-on experience managing social media for nonprofits, purpose-driven brands, or agencies.
• Should have a Bachelor’s Degree in Marketing, Digital Media, Communications or any other related field.
• Deep understanding of social media platforms, algorithms, and emerging trends.
• Demonstrated experience in content creation, copywriting, and visual storytelling.
• Experience integrating SEO best practices into social content and strategy.
• Strong skills in tools like Canva, Adobe Creative Suite, CapCut, and scheduling/analytics platforms.
• Excellent written and verbal communication skills.
• Proactive, community-focused mindset with the ability to respond authentically and manage sensitive conversations online.
• Familiarity with CRM systems (e.g., HubSpot), email marketing, and integrated digital campaign strategies.
• Passion for social justice, sustainability, or community development work is a strong plus.