Social Media Marketer - Upperhill at Brites Management

Duties and Responsibilities

• Develop and implement social media marketing strategies to increase brand awareness, engagement, and conversion.
• Create, curate, and manage all published content (images, videos, written, and audio/podcast) across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor and analyze social media trends, audience behavior, and competitor activities to identify opportunities for growth and improvement.
• Engage with followers, respond to comments and messages, and foster a sense of community around our brand.
• Collaborate with the marketing team to develop integrated marketing campaigns that leverage social media channels effectively.
• Plan and execute paid social media advertising campaigns to reach target audiences and achieve specific objectives (e.g., lead generation, website traffic, app installs).
• Monitor social media metrics and KPIs, track campaign performance, and prepare regular reports to assess the effectiveness of social media efforts.
• Stay up-to-date with the latest social media platform features, algorithms, and best practices, and recommend strategies to optimize performance.
• Manage social media budgets effectively, allocating resources to maximize ROI and achieve business goals.
• Identify and cultivate relationships with influencers and brand advocates to amplify our reach and engagement.

Key Requirements Skills, experience and qualification

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.
• Deep understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content and engage audiences effectively.
• Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Creative thinker with the ability to generate innovative ideas and solutions.
• Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Experience with graphic design and video editing software is a plus.
• Passion for staying ahead of social media trends and exploring new opportunities for growth and engagement.