Social Media Optimization Advisor at Population Services International (PSI)

Your contribution

This role will:

•  Provide expertise and guidance to drive the scale up of SBC campaign capacity using social media and consumer digital products such as Facebook, Instagram, WhatsApp, Twitter, Google Ads, YouTube, and Tiktok throughout PSI’s network member countries
•  Support the development of a consumer digital health Community of Practice and platform to share best practice, learnings, and training materials amongst the global public health community
•  Support global engagement with consumer digital health Community of Practice members, including Ministries of Health, implanting partners, and donors
•  Define, communicate, and execute social media behavior change processes to amplify social behavior change programs
•  Provide hands-on technical support to projects and country teams to ensure they develop, execute, and optimize successful digital campaigns using social media and consumer digital products
•  Provide support to country teams on best practices for community management on social media
•  Establish core metrics of digital consumer engagement and campaign success at the global level, and support projects and country teams to track against these metrics in their own initiatives. Apply a data driven-approach to support continuous improvement of campaigns across PSI’s network.
•  Stay abreast of new social digital marketing features and functionality in order to provide recommendations for process improvements
•  Support the sharing of results through external and internal communications, including blog posts, webinars, and conferences
•  Optimize social media campaigns to support the deployment of chatbots and consumer digital companions for health behavior change
•  Work with outside vendors such as digital marketing agencies in campaign development.
•  Perform other duties as assigned

What are we looking for?

We are looking for a highly ambitious individual a passion for social media, digital consumer engagement, and public health, willing and able to learn by doing in a demanding position. In particular, we are looking for;

•  Must have a Bachelor’s Degree in Marketing or digital related field
•  At least 5 years of experience planning, developing and implementing digital marketing campaigns on Facebook, Messenger, WhatsApp and Instagram; additional experience with other products such as Google Ads, Twitter, Tiktok, and YouTube strongly preferred
•  Experience with community management on social media, such as Facebook Group administration
•  Strong knowledge of and experience working within Facebook Community Standards and policies
•  Superb understanding of using Facebook tools such as Ads Manager, Audience Insights, and Business Suite
•  Experience in implementing Facebook AB Testing and/or Brand Lift Study campaigns
•  Experience building capacity and training others on use of social media for behavior change
•  Excellent cross-cultural, interpersonal, written, and oral communications skills
•  Team player who thrives on collaborating and building partnerships through trust and open exchange of ideas
•  Excellent organizational and multi-tasking capabilities
•  A demonstrated detail-oriented emphasis on quality and consistency in digital campaign development
•  Experience with MS Office Suite

What would get us excited?

•  Proficiency in French, Portuguese, or Spanish
•  Previous experience working in working in global public health
•  Experience in implementing chatbots on Facebook products such as Messenger and WhatsApp
•  Experience in technology development and working with development teams

All applicants must be based in Nairobi with permission to work. PSI will not provide work permits.

Timeline:

The timeframe of this position contract is two years with the possibility of extension.