Social Media Specialist at Hela Capital Ltd

JOB SUMMARY

The Social Media specialist will be responsible for driving sales through all Social Media channels and position Hela Pesa as a top brand in Kenya by increasing its visibility and awareness in the online space.

Duties and Responsibilities

• Develop and Implement a  winning and comprehensive social media strategy aligned with Hela Pesa’s business goals.
• Focus on Social media marketing and sales initiatives to maximise customer acquisition and retention.
• Generate content for all Hela Pesa Social Media bundles and ensure consistent growth of follow count across all social media platforms including FaceBook, TikTok, Twitter, Instagram and LinkedIn.
•  Develop  compelling and culturally relevant content for social media channels, showcasing the value of Hela Pesa’s financial products and services to our target markets.
• Grow our followers to meet set targets.
• Build and grow our communities through Facebook page and groups, TikTok videos, YouTube shorts, Instagram videos and LinkedIn posts.
•  Constantly engage our followers on Social Media through comments that interest our followers on our pages and communities.
• Collaborate with the marketing team to ensure consistent and engaging brand messaging.
• Execute Hela Pesa strategies to enhance Hela Pesa’s presence on Twitter and Linkedin, emphasizing brand building and community engagement
• Utilize social media analytics tools to track and analyze performance metrics on engagement posts, providing actionable insights.
• Generate regular reports on key social media KPIs to guide further strategies.
• Work closely with the marketing, sales, and customer support teams to align social media efforts with broader business objectives.
• Stay informed about local trends,  competitions, events, and holidays to incorporate into social media content.
• Ensure all social media activities comply with the Kenyan financial sector’s local regulations and industry standards.

Qualification and Experience

• Bachelor’s degree in Mass Communication, or related field.
• At least 3 years of demonstrable experience in social media marketing and content creation.

Competencies

• A critical thinker with the ability to develop cutting-edge content.
• Expertise in social media marketing and advertising.
• Proven ability to build social media communities and followers.
• Familiarity with social media analytics tools and reporting.
• Excellent interpersonal, verbal and written communication skills
• Proficiency in MS Office, including Excel and PowerPoint
• Excellent time management and project management skills
• Ability to pay attention to details.
• Ability to work in a fast-paced environment and adapt to local market dynamics.