SSA OH Shopper Marketing Manager at Haleon

About the role

• As SSA OH Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth through the sound translation of brand and category strategy into effective shopper and customer support tools. You will focus on creating shopper sell-out tools, developing meaningful education for in-store experts, and building best-in-class visibility and communication plans across channels, for the assigned categories. This role sits within the Commercial/Customer Marketing team and partners closely with Brand Marketing, Sales and Category to deliver flawless execution in-store and online.

Role Responsibilities

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Leads Customer Marketing to deliver excellent shopper campaigns that deliver customers and shopper needs.
• Translate Category strategy road map from marketing into clear growth plans and lead implementation of same.
• Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency of promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations
• Drive category strategy and management through various category levers inclusind  pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation.
• Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP.
• Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
• Accountable for Shopper Strategy aligned to Brand Growth Strategies, Customer Selling Stories, In-store priorities by channel.
• Manages and is accountable for the POSM & Shopper Agencies and processes.
• Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI.
• Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands.
• Bringing Efficiencies in the Merchandising and BA operations, Tracking and ensuring that merchandising and BA KPIs are met.
• Manages and leads the delivery of customized customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and HALEON).
• Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawless execution.
• Manage the shopper budget, monthly forecasting, and the phasing of spend.
• Own annual promo/ shopper activations plans and make sure those plans bring the desired market share impact.
• Responsible for all categories and corresponding brands across all trade channels (Mass, Pharmacy, Digital Commerce).

Basic Qualifications:

• 7+ years’ experience in FMCG in a consumer marketing / shopper marketing position, including managing shopper/trade marketing campaigns.
• A minimum of 5 years’ experience in FMCG industry within Shopper Marketing or Marketing function. Sales experience is an added advantage.
• Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
• Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines
• Knowledge and experience in delivering best in class execution within Retail and Pharmacy environment, leveraging HCP/Expert
• Strategic & entrepreneurial mindset: strong analytical skills, & tenacity to think creatively in order to drive results in a fast-paced environment.
• A field sales experience will be an advantage

Preferred Qualifications:

• A bachelors/master’s in business or equivalent qualification.
• Excellent presentation, communication and influencing skills; able to work effectively in cross-functional teams.
• Strategic, creative and analytical thinker with strong commercial and financial understanding; able to analyze data and problem solve.
• Strong project management skills and ability to proactively identify business opportunities and prioritize initiatives.